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Public Relations Specialist
3 weeks ago
We are seeking an experienced Public Relations Manager to join our team in the Gaming industry. As a key member of our communications team, you will be responsible for developing and executing PR campaigns to support business-centric objectives for Mobile Games in Overseas regions.
Your role will encompass Corporate Reputation (e.g., thought leadership, government relations), Publishing (e.g., live operations, product launches), and Esports (e.g., owned and third-party tournaments). You will own and lead Public Relations strategy and execution for the SEA Region, ensuring consistent, culturally resonant narratives that support Mobile Games' Corporate, Publishing, and Esports efforts in the market.
You will foster collaborative relationships across internal teams to effectively communicate Mobile Games' corporate, brand, and product narratives to external audiences spanning B2C, B2B, and B2G audience segments. This includes cultivating meaningful relationships with media, KOLs, and industry stakeholders in key markets, spanning mainstream and trades (primarily in esports, gaming, sports, lifestyle, and technology), across traditional and digital formats.
You will manage issues and crises effectively by employing proactive measures and responsive action in line with internal protocols, alongside being a trusted voice for communications counsel for internal decision-makers.
In addition, you will develop public relations materials and content, including press releases, briefing documents, strategic messaging etc., with a strong focus on storytelling. You will operate data and data management tools to inform strategy, monitor external sentiment, evaluate PR results, and quantify impact.
- Bachelor's or Master's degree in Public Relations, Communications, Marketing, or a related field is preferred.
- Minimum of 4 years' experience in Public Relations or similar field, preferably in an agency or MNC in the Gaming industry.
- A team player who can prioritize heavy workloads in a fast-paced environment.
- Strong understanding of gaming and esports, specifically.
- Proficient with social media and technology, with a familiarity with mobile gaming communities, particularly in SEA Region.
- Flexible to travel frequently to SEA region for work purposes.
This is a fantastic opportunity to work in a dynamic and growing industry, where your skills and expertise will make a real impact. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply for this exciting role.
