Digital Marketing Strategist for Mobile Experience

2 weeks ago


Singapore SAMSUNG ELECTRONICS SINGAPORE PTE. LTD. Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to lead our Mobile Experience (MX) team in Singapore. As a key member of our marketing department, you will be responsible for developing and executing world-class campaigns that drive business growth and increase brand equity.

Job Description

The ideal candidate will have 6-8 years of experience in digital marketing, specifically in CRM and database marketing. You should be proficient in paid platforms like Google Marketing Platforms, FB Business Manager, and analytics tools such as Google Analytics and Adobe Analytics. Additionally, you should have strong analytical skills and a data-driven mindset.

Your primary responsibilities will include:

  • Developing and implementing digital marketing plans with media strategy, budget, KPIs, and performance measurements.
  • Expanding and enhancing customer databases, engaging customers to elevate their experience with the Samsung brand.
  • Using data analytics to identify potential customers and serve relevant content through appropriate digital platforms.
  • Collaborating with internal teams, agencies, and vendors to contribute to business growth and increase brand equity.
Requirements

To be successful in this role, you should have:

  • A degree in Marketing or related field.
  • 6-8 years of digital marketing experience, specifically in CRM and database marketing.
  • Familiarity with Marketing Communications and Media Analysis.
  • Proficiency in paid platforms like Google Marketing Platforms, FB Business Manager, and analytics tools such as Google Analytics and Adobe Analytics.
  • Strong analytical skills and a data-driven mindset.
Benefits

We offer a competitive salary range of SGD $120,000 - $180,000 per annum, depending on your level of experience and qualifications. We also provide opportunities for professional growth and development, as well as a dynamic and supportive work environment.



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