Digital Marketing Strategist

2 weeks ago

Singapore TRUST RECRUIT PTE. LTD. Full time

Job Title: Digital Marketing Strategist

We are seeking an experienced Digital Marketing Strategist to join our team at TRUST RECRUIT PTE. LTD.

About the Role:

The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and increase brand visibility.

Key Responsibilities:

  • Conduct in-depth keyword research to identify high-impact keywords and trends.
  • Optimize website content, metadata, and structure for search engine rankings.
  • Perform technical SEO audits and implement necessary improvements (site speed, mobile optimization, crawl errors).
  • Develop and execute link-building strategies to increase domain authority.
  • Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
  • Stay updated on algorithm changes and best practices to maintain and improve organic rankings.
  • Design, build, and manage email marketing campaigns, including automations and workflows.
  • Segment email lists to deliver personalized and targeted messaging.
  • Conduct A/B testing on subject lines, content, and call-to-actions to optimize performance.
  • Analyze campaign performance metrics and implement strategies to improve open rates, click-through rates, and conversions.
  • Ensure email designs are mobile-friendly and adhere to email marketing regulations (e.g., GDPR, CAN-SPAM).
  • Develop and execute a comprehensive content strategy aligned with business goals.
  • Create, edit, and optimize engaging content for blogs, websites, email campaigns, and social media platforms.
  • Research and produce content that resonates with target audiences and drives traffic and engagement.
  • Collaborate with designers, writers, and other stakeholders to produce high-quality visuals and written content.
  • Repurpose content across various platforms to maximize its reach and effectiveness.
  • Monitor content performance and adjust strategies to improve visibility, engagement, and conversions.
  • Manage and optimize paid media campaigns on various platforms and social media.
  • Track and report on the effectiveness of all digital marketing efforts, providing actionable insights for improvement.
  • Assist in developing and executing a comprehensive digital marketing strategy aligned with business goals.

Requirements:

  • Degree in Marketing, Communications, or a related field.
  • Proven experience in SEO, email marketing, and content marketing.
  • Proficiency in marketing tools such as Google Analytics, Klaviyo, SEMrush/Ahrefs, etc.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication, writing, and storytelling skills.
  • Familiarity with e-commerce platforms (preferably Magento) and CMS is a plus.
  • Knowledge of HTML/CSS for email design and website optimization is an advantage.

Salary: SGD $80,000 - SGD $120,000 per annum, depending on experience and qualifications. Benefits include a comprehensive salary package, opportunities for career growth and development, and a dynamic work environment.

Location: Singapore.

About Us: TRUST RECRUIT PTE. LTD. is a reputable recruitment agency dedicated to providing top talent solutions to businesses across various industries. We value innovation, teamwork, and excellence in everything we do.

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