Digital Marketing Strategist
5 days ago
About Happy Hour Games PTE. LTD.
We are a game studio based in Singapore, passionate about creating casual mobile games that deliver incredibly enjoyable experiences to players worldwide.
Our goal is to establish a strong presence in the gaming industry by crafting immersive and engaging experiences for our audience.
Job Title: Digital Marketing Strategist - Casual Mobile Games
Salary: SGD 60,000 - SGD 80,000 per annum
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing user acquisition campaigns across multiple platforms to drive downloads and engagement.
Key Responsibilities:
- Develop and implement effective user acquisition strategies to drive downloads and engagement across multiple platforms.
- Monitor campaign performance, analyze data, and adjust strategies to ensure objectives are met.
- Collaborate with creative teams to create compelling marketing creatives that resonate with our target audience.
- Analyze campaign data to extract meaningful insights and make data-driven decisions.
- Research and stay updated on industry trends, market research, and competitor analysis to identify opportunities and actionable insights.
- Prepare ASO content for app visibility and assist with ads monetization tasks.
Requirements:
- Bachelor's degree in Marketing or any related field.
- At least 1 year of experience in digital marketing.
- Experience with campaign management tools and platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Applovin).
- Familiarity with Mobile Measurement Partners (e.g., Appsflyer, Adjust).
- Strong analytical skills with a data-driven mindset.
- Ability to work collaboratively in a fast-paced environment.
Preferred Qualifications:
- Good understanding of short video trends on platforms like Instagram and TikTok, with the ability to leverage these trends in user acquisition strategies.
- Familiarity with ads monetization processes.
- Knowledge of ASO strategies and best practices.
What We Offer:
- A competitive salary package.
- A dynamic and collaborative work environment.
- Ongoing training and professional development opportunities.
About You:
We are looking for a talented and driven individual who shares our passion for creating engaging and immersive experiences for gamers. If you have a proven track record in digital marketing and a passion for the gaming industry, we want to hear from you
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