Digital Marketing Strategist

5 days ago


Singapore HAPPY HOUR GAMES PTE. LTD. Full time

About Happy Hour Games PTE. LTD.

We are a game studio based in Singapore, passionate about creating casual mobile games that deliver incredibly enjoyable experiences to players worldwide.

Our goal is to establish a strong presence in the gaming industry by crafting immersive and engaging experiences for our audience.

Job Title: Digital Marketing Strategist - Casual Mobile Games

Salary: SGD 60,000 - SGD 80,000 per annum

We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing user acquisition campaigns across multiple platforms to drive downloads and engagement.

Key Responsibilities:

  • Develop and implement effective user acquisition strategies to drive downloads and engagement across multiple platforms.
  • Monitor campaign performance, analyze data, and adjust strategies to ensure objectives are met.
  • Collaborate with creative teams to create compelling marketing creatives that resonate with our target audience.
  • Analyze campaign data to extract meaningful insights and make data-driven decisions.
  • Research and stay updated on industry trends, market research, and competitor analysis to identify opportunities and actionable insights.
  • Prepare ASO content for app visibility and assist with ads monetization tasks.

Requirements:

  • Bachelor's degree in Marketing or any related field.
  • At least 1 year of experience in digital marketing.
  • Experience with campaign management tools and platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Applovin).
  • Familiarity with Mobile Measurement Partners (e.g., Appsflyer, Adjust).
  • Strong analytical skills with a data-driven mindset.
  • Ability to work collaboratively in a fast-paced environment.

Preferred Qualifications:

  • Good understanding of short video trends on platforms like Instagram and TikTok, with the ability to leverage these trends in user acquisition strategies.
  • Familiarity with ads monetization processes.
  • Knowledge of ASO strategies and best practices.

What We Offer:

  • A competitive salary package.
  • A dynamic and collaborative work environment.
  • Ongoing training and professional development opportunities.

About You:

We are looking for a talented and driven individual who shares our passion for creating engaging and immersive experiences for gamers. If you have a proven track record in digital marketing and a passion for the gaming industry, we want to hear from you



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