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Digital Marketing Strategist

2 months ago

Singapore STAFFKING PTE. LTD. Full time
Job Title: Senior Media Buyer

We are seeking a highly skilled Senior Media Buyer to join our team at StaffKing Pte. Ltd. As a Senior Media Buyer, you will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Key Responsibilities:
  • Develop and execute digital marketing campaigns to optimize ad spend and maximize return on investment (ROI).
  • Implement programmatic advertising strategies to target and engage with customers across different stages of the customer journey.
  • Conduct thorough audience research to create detailed buyer personas for effective marketing strategies.
  • Plan and manage media across different channels, tailoring strategies according to target demographics and customer engagement stages.
  • Oversee the management of e-commerce shops, including inventory management for a large number of SKUs.
  • Lead and direct the Media Buy Team to effectively conduct media buy campaigns across different platforms and channels to achieve success for numerous accounts.
  • Handle multiple advertising campaigns for various accounts, ensuring each is customized to meet the client's specific needs and goals.
  • Utilize digital marketing tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics to analyze campaign performance and make data-driven decisions.
  • Multitask effectively, managing several campaigns simultaneously while maintaining attention to detail and meeting deadlines.
  • Provide leadership and mentorship to junior staff, offering guidance and support, including remote team members.
Requirements:
  • Preferably experienced with various social media platforms, including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Familiarity with programmatic advertising.
  • Knowledgeable in audience targeting and creating buyer personas.
  • Ability to plan media for different stages of engagement and target audience.
  • Previous experience managing e-commerce shops and large SKU inventory for e-commerce marketing.
  • Managed a minimum of $1M in ad spend per annum.
  • Experienced in handling multiple campaigns for different accounts, with agency experience preferred.
  • Proficient in using tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics.
  • Capable of multitasking and managing multiple campaigns simultaneously.
  • Must have experience in managing junior staff, including remote team members.

We regret that only shortlisted candidates will be notified.

StaffKing Pte. Ltd. is an equal opportunities employer.