Digital Marketing Strategist
7 days ago
About the Role
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at the Health Promotion Board. As a key member of our Digital Marketing team, you will play a crucial role in shaping the future of digital health experiences and driving the strategic planning, governance, and management of digital assets, Marketing Technology (MarTech) tools, and platforms that impact the lives of Singapore residents.
Key Responsibilities
- Develop and implement the roadmap for the optimisation of HPB's MarTech stack to enhance digital marketing capabilities, drive seamless integration between tools and platforms, and leverage data-driven insights to deliver impactful marketing outcomes.
- Develop and implement digital content strategy for HPB's integrated eNewsletters to grow HPB's email marketing reach and help subscribers stay up to date with the latest from HPB and our partners.
- As HPB's email marketing lead, lead the overall management, governance and periodic review of Email Marketing Automation tools, to drive best practices in email marketing and achieve business objectives.
- Foster close partnerships with internal and external stakeholders, vendors and partners to ensure end-to-end project delivery.
- Be a thought leader to analyse emerging trends in Digital Marketing and translate them into actionable plans for HPB Corporate Marketing division through organising and conducting workshops, trainings and knowledge-sharing sessions.
Requirements
- Relevant qualifications or experience in Digital Marketing/ Martech, Business Marketing Communications or a related field.
- Strong project management skills.
- Excellent written communications, presentation and interpersonal skills to effectively drive collaboration across internal and external matrix teams.
- Demonstrated ability to manage ambiguity, navigate complexity and perform under pressure.
- Budget management expertise.
About Us
Careers@Gov is the official careers website for the Singapore Government. We offer a wide range of job opportunities across various ministries, statutory boards and other government agencies. If you are passionate about making a difference and want to be part of a dynamic and inclusive team, we encourage you to explore our job openings and apply today.
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