Digital Marketing Strategist

3 days ago


Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time
Role Overview

At HAACH LIFESTYLE HMH PTE. LTD., we are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing campaigns to drive customer acquisition and engagement targets.

Digital Marketing Responsibilities
  • Define and develop communication strategies to grow product usage by identifying upsell and cross-sell opportunities and ensuring continuous adoption and usage.
  • Drive business cadence through robust measurement and tracking of initiatives, optimizing the communication strategy and operational plans.
  • Develop KPIs per campaign and funnel-stage to meet company goals.
  • Build seamless lead journeys through various digital marketing touchpoints.
  • Constantly optimize traffic & acquisition activities to improve ROI & CPA.
  • Allocate budgets, analyze and recommend modifications to ad spend.
  • Test new channels and trends and monitor competition performance marketing activities.

Campaign Management
  • Bring traffic to the website via paid and organic acquisition methods and optimize campaigns to reduce ad spends and increase ROAS in the long run.
  • Create and execute comprehensive B2C marketing campaigns, including but not limited to social media, email, SEO, SEM, display advertising, content marketing and offline activation that delivers against acquisition and/or retention objectives.
  • Drive lifecycle marketing and personalized customer communications.
  • Grow revenue and engagement among existing clients and convert them to long term high value customers.
  • Monitor and stay up-to-date on the latest trends and best practices in digital marketing.
  • Share knowledge and insights with the team to foster a culture of continuous learning and improvement.

Requirements
  • Bachelor's degree or Diploma in Marketing, Communications, Advertising or related field (or equivalent commercial experience).
  • 3+ years of experience in performance-based marketing.
  • Detailed understanding/knowledge of paid media advertising.
  • Planned and executed successful multi-market, full-funnel, multi-channel digital campaigns.
  • Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources.
  • Excellent knowledge in CRM tools (HubSpot, Zoho, Salesforce).
  • Attention to details and the ability to effectively multi-task in a deadline driven atmosphere in a multiple stakeholder environment.
  • The ability to synthesize complex ideas into actionable recommendations for senior executives.
  • Background in the health and wellness industry is preferred but not essential.
  • Strong written and oral communication skills.


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