Luxury Brand Digital Marketing Specialist

2 weeks ago

Singapore beBeeDigitalMarketing Full time $55,000 - $75,000
Job Overview

We are seeking a skilled Digital Marketing Strategist to lead our brand's online presence. This role will focus on developing and executing a comprehensive digital marketing strategy aligned with business objectives and brand guidelines.

The ideal candidate will have experience in luxury or boutique design industries, with a strong understanding of social media trends and digital technologies. They will be responsible for formulating and executing digital marketing strategies that align with company goals, managing and monitoring all digital platforms, and collaborating with designer and management teams to create captivating content that resonates with our brand and marketing strategy.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy that aligns with business objectives and brand guidelines

• Manage and monitor all digital platforms, including Facebook, Instagram, Tiktok, and other relevant channels

• Conduct research on trends and audience preferences in the luxury sector to recommend new features that enhance brand engagement

• Collaborate with designer and management teams to create and publish captivating content that resonates with our brand and marketing strategy

• Analyze digital campaigns, monitor performance, and provide regular ROI reports

• Engage with customers and followers, responding to inquiries and managing comments and reviews promptly

Requirements

• 1-2 years' experience in a strategic digital marketing and/or marketing role, with a focus on luxury brands or high-end markets

• Proficient in digital metrics, SEO, and tracking tools

• Enthusiastic about digital trends and technologies

• Experience working with both local and international markets

• Fluent in English with strong copywriting skills

• Skilled in editing tools like Canva, CapCut, Lightroom, Photoshop, and Illustrator

• Previous experience in luxury or boutique design industries is a plus

Tell Us About Yourself

Please submit an updated resume with your reasons for leaving past roles, last drawn salary, expected salary, and availability. Only shortlisted candidates will be notified.

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