Luxury Brand Digital Marketing Specialist Alternative Title

7 days ago

Singapore beBeeDigital Full time $80,000 - $120,000

Job Title: Digital Marketing Strategist

About the Role:

A sought-after digital marketing specialist is needed to drive brand visibility and engagement across digital platforms. This role will focus on developing and implementing a comprehensive digital marketing strategy aligned with business objectives and brand guidelines.

Main Responsibilities:
  • Develop and execute digital marketing strategies that align with company goals, brand guidelines, and KPIs.
  • Manage and monitor all social media platforms, including Facebook, Instagram, TikTok, and Little Red Book.
  • Conduct in-depth research on trends and audience preferences in the luxury sector to recommend and incorporate new features that enhance brand engagement.
  • Collaborate with designer and management teams to create, edit, and publish captivating content that resonates with our company brand and marketing strategy.
  • Optimise SEO, web traffic metrics, and engagement across all platforms.
  • Analyse digital marketing campaigns, monitor performance, and provide monthly ROI reports.
  • Engage with customers and followers, responding to inquiries and managing comments and reviews promptly.
  • E nsure brand consistency across all social media channels.
  • Contribute digital insights for new market expansion and support strategic planning and onboarding for these regions.
Requirements:
  • 1-2 years' experience in a strategic digital marketing role, with a focus on luxury brands or high-end markets.
  • Proficient in social media metrics, SEO, and digital tracking tools.
  • Enthusiastic about digital marketing trends and technologies.
  • Experience working with both local and international markets.
  • Fluent in English with strong copywriting skills.
  • Skilled in editing tools like Canva, CapCut, Lightroom, Photoshop, and Illustrator.
  • Previous experience in luxury or boutique design industries is a plus.
  • Strong knowledge of social and programmatic advertising, content creation, and conceptualisation.

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