Luxury Brand Digital Marketing Specialist

2 weeks ago


Singapore beBeeStrategist Full time $60,000 - $80,000
Role Overview

A sought-after Social Media Strategist is needed to drive brand visibility and engagement across digital platforms. This role will focus on developing and implementing a comprehensive social media strategy aligned with business objectives and brand guidelines.

Key Responsibilities:

• Develop and execute social media strategies that align with company goals, brand guidelines, and KPIs.

• Manage and monitor all social media platforms, including Facebook, Instagram, Tiktok, Little Red Book.

• Conduct in-depth research on trends and audience preferences in the luxury sector to recommend and incorporate new features that enhance brand engagement.

• Collaborate with designer and management teams to create, edit, and publish captivating content that resonates with our company brand and marketing strategy.

• Optimise SEO, web traffic metrics, and engagement across all platforms.

• Analyse social media campaigns, monitor performance, and provide monthly ROI reports.

• Engage with customers and followers, responding to inquiries and managing comments and reviews promptly.

• Ensure brand consistency across all social media channels.

• Contribute digital insights for new market expansion and support strategic planning and onboarding for these regions.

• Collaborate with franchise partners to advise on local social media campaigns and optimisation.


Requirements:

• 1-2 years' experience in a strategic social media and/or digital marketing role, with a focus on luxury brands or high-end markets.

• Proficient in social media metrics, SEO, and digital tracking tools.

• Enthusiastic about social media trends and digital technologies.

• Experience working with both local and international markets.

• Fluent in English with strong copywriting skills.

• Skilled in editing tools like Canva, CapCut, Lightroom, Photoshop, and Illustrator.

• Previous experience in luxury or boutique design industries is a plus.

• Strong knowledge of social and programmatic advertising, content creation, and conceptualisation.



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