Marketing Luxury Brand Manager

1 week ago

Singapore beBeeMarketing Full time $55,000 - $75,000
Job Description

As a Marketing & Communications Manager, you will lead our brand narrative, digital marketing, and client engagement strategies, ensuring we are positioned as the premier platform for precious metals in Asia and the Middle East.

Key Responsibilities:
  • Brand Strategy & Positioning: Develop and execute a luxury/premium branding approach that resonates with high-net-worth individuals, investors, and collectors.
  • Digital Marketing & Growth: Oversee performance marketing (SEO, SEM, paid social), content strategy to drive customer acquisition and retention.
  • Content & Thought Leadership: Craft compelling narratives—blogs, whitepapers, videos—highlighting gold/silver as smart investments and luxury assets.
  • Partnerships & PR: Build relationships with financial institutions, luxury brands, and commodity experts for collaborations and media exposure.
  • Market Expansion: Adapt campaigns for Singapore, Hong Kong, and Dubai, considering cultural nuances and regulatory landscapes.
  • Events & Experiential Marketing: Organize exclusive client events (virtual/in-person) to enhance engagement and loyalty.
Ideal Candidate Profile

The ideal candidate has minimum 5+ years of experience in marketing/comms, ideally within luxury goods, private banking, investment firms, or commodities (gold/silver a plus). They must have proven success in digital marketing, branding, and client acquisition in high-value sectors. Additionally, they should have a strong understanding of financial markets, alternative investments, or luxury consumer behavior.

Why Join Us?

As a Marketing & Communications Manager, you will play a pivotal role in shaping a disruptive fintech/luxury hybrid brand. You will work across dynamic markets (Singapore, HK, Dubai) with high-growth potential. We offer competitive salary, performance bonuses, employee gold investment perks, and hybrid flexibility with a collaborative, ambitious team.

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