Digital Marketing

**Digital Marketing & Brand Manager - Luxury Scents Brand**

Based in Singapore | Full-time | S$78K-84K OTE + Equity Pathway

**"The difference between ordinary and extraordinary is that little**_extra _**."**
If you get chills from that quote and live for luxury brand-building, let’s talk. We’re a **fast-growing Singapore fragrance house**redefining premium scents for homes and hospitality. As we prepare for international expansion, we need a **visionary Digital Marketing & Brand Manager**to architect our digital dominance.

**Compensation & Benefits**
- **Base salary**:S$5,500/month.
- **Quarterly bonuses**:Up to S$4,500/quarter (S$12,000 - 18,000/year), tied to performance.
- **Total potential compensation**:S$78,000 - 84,000+ annually.
- Potential for future **equity or long-term incentive options**as the company scales.

**Why You’ll Love This Role**
- Lead 360° campaigns for a **beloved local brand with international ambitions**.
- Shape launches, collaborations, and digital strategies for a **high-growth luxury niche**.
- Work directly with founders who value **creativity, agility, and data-driven results**.
- Build a portfolio of standout work across **e-commerce, social, and experiential marketing**.

**Your Impact**

**Strategy & Performance**
- Plan and execute **pre-launch to post-launch campaigns**(TikTok Shop, Shopee, Lazada, Shopify).
- Optimise UX, CRO, and sales performance with **data-backed decisions**(ROAS, GA4, Klaviyo).
- Conduct competitor analysis to refine **brand positioning and creative angles**.

**Content & Social Mastery**
- Lead content strategy for **IG, TikTok, Xiaohongshu**(Little Red Book), ensuring premium storytelling.
- Collaborate with creators, freelancers, and agencies to **elevate visual and tonal consistency**.
- Grow our **Xiaohongshu**presence through **UGC, KOL partnerships, and local relevancy**.

**Community, Influence & Launches**
- Grow and manage our **ambassador, affiliate, and UGC pipeline.**:

- Coordinate with ambassador and affiliate programs to drive organic reach.
- **Host brand livestreams**to engage the community, launch products, and deepen brand connection.
- Lead collaboration and gifting campaigns tailored to luxury positioning.

**Brand Collaborations & Events**
- Lead monthly brand events/collabs (e.g. pop-ups, partner brand collabs).
- Plan full-funnel campaigns: concept, product integration, engagement, and sales.
- Ensure all activations are aligned with luxury market standards and deliver positive ROI.Collaborate with partner brands in beauty, fashion, wellness, or lifestyle.

**Who You Are**
- **3-5+ years**in digital marketing, content strategy, or campaign management.
- Experience managing **mid to high-end luxury**or premium lifestyle brands is essential.
- Experience in **beauty/lifestyle/FMCG products**.
- Familiarity with **influencer outreach & UGC content**.
- Deep understanding of multi-channel ecommerce and launch planning.
- Proficient in Shopify, paid ads (Meta, TikTok), and marketing tools (GA4, Klaviyo, etc.).
- Analytical mindset with a creative spirit; thrives in a fast-paced, founder-led team.
- Highly organised, self-motivated, and obsessed with driving results.
- A natural storyteller who blends creativity with data-driven decision making.
- Comfortable managing multiple projects in a fast-paced startup environment.Passionate about building brands that resonate and grow sustainably.

**Why Join Us?**
- Lead marketing for a beloved local brand with international ambitions.
- Build a portfolio of 360° campaigns across luxury, ecommerce, and cultural platforms.
- Work closely with founders who value creativity, agility, and excellence.Enjoy a collaborative culture that rewards innovation and ownership.

Send us:

- Your LinkedIn/CV
- A **90-second Loom video**pitching:

- "How you’d make our next launch stop scrolls in 3 seconds" _
- 1-2 campaign samples where **data met creativity**

**Priority deadline: 31 July 2025**

**P.S.**No generic cover letters, impress us with your pitch.