Lead Growth and Acquisition Specialist

1 day ago

Singapore beBeeMarketing Full time $120,000 - $200,000
Job Overview

We are seeking an accomplished professional to spearhead our growth and acquisition efforts.

This role entails increasing mobile product adoption through the development of novel digital and physical channels, fortifying partnerships, and optimizing acquisition strategies to drive subscriber growth and product penetration.

  • New Channel Development (Online & Offline)

Identify, establish, and grow new acquisition channels including digital affiliates, strategic websites, and offline partnerships.

  • Engage affiliate and advocacy platforms that align with the brand and customer base.

Design competitive yet optimized incentive and commission structures to attract and retain channel partners.

  • Channel Expansion and Optimization

Strengthen and scale existing acquisition channels (both paid and organic).

  • Launch timely campaigns and promotions to maximize channel performance and partner contribution.

Drive efficient and profitable sell-through of mobile products.

  • Optimize Cost to Acquire (CAC) while maintaining healthy product margins.

Strategically align channel partners to targeted product-audience fit so as to maximize ROI.

  • Channel Health and Performance

Maintain strong relationships with channel partners and ensure mutual growth.

  • Monitor channel KPIs and implement improvements to enhance partner engagement and performance.

Cross-Functional Collaboration:

  • Product Marketing: Collaborate on product launch strategies and feedback integration for improved market fit.

Co-develop channel-specific campaigns; provide insights for better creative and messaging performance.

  • Commercial Team: Coordinate on commission schemes, promotional spend optimization, and margin achievement.

Ensure timely and accurate processing of partner commissions and incentives.

RequirementsKnowledge & Skills
  • Proven experience in managing full-funnel marketing and acquisition campaigns across digital and traditional platforms.

Strong project management skills, including managing external agencies and cross-functional teams.

  • Strategic and analytical mindset with a strong focus on performance metrics and ROI.

Exceptional communication, stakeholder engagement, and negotiation skills.

  • Deep understanding of affiliate marketing, e-commerce tactics, and digital growth mechanics.
Education & Experience
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

7-10 years of relevant experience in Affiliate Marketing, Digital Acquisition, Partner Sales, or Growth Marketing.

  • Industry experience in Telecommunications, Digital Services, E-commerce, or FinTech preferred.

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