
Mobile Growth Acquisition Specialist
2 days ago
Job Overview
We are seeking a strategic and results-driven professional to lead our growth and acquisition initiatives. This role requires someone with exceptional communication skills, who can effectively collaborate with internal stakeholders and external partners to drive subscriber growth and product penetration.
In this position, you will be responsible for developing new digital and physical channels, strengthening partnerships, and optimizing acquisition strategies to increase mobile product take-up. You will also work closely with cross-functional teams to plan and execute high-impact campaigns and programs that improve gross adds, acquisition ROI, and customer reach.
Key Responsibilities
- New Channel Development
- Develop and establish new acquisition channels including digital affiliates, strategic websites, and offline partnerships.
- Engage affiliate and advocacy platforms that align with our brand and customer base.
- Design competitive yet optimized incentive and commission structures to attract and retain channel partners.
- Channel Expansion and Optimization
- Strengthen and scale existing acquisition channels (both paid and organic).
- Launch timely campaigns and promotions to maximize channel performance and partner contribution.
- Product Penetration and Profitability
- Drive efficient and profitable sell-through of mobile products.
- Optimize Cost to Acquire (CAC) while maintaining healthy product margins.
- Strategically align channel partners to targeted product-audience fit so as to maximize ROI.
- Channel Health and Performance
- Maintain strong relationships with channel partners and ensure mutual growth.
- Monitor channel KPIs and implement improvements to enhance partner engagement and performance.
Requirements
To succeed in this role, you should have:
- Proven experience in managing full-funnel marketing and acquisition campaigns across digital and traditional platforms.
- Strong project management skills, including managing external agencies and cross-functional teams.
- Strategic and analytical mindset with a strong focus on performance metrics and ROI.
- Exceptional communication, stakeholder engagement, and negotiation skills.
- Deep understanding of affiliate marketing, e-commerce tactics, and digital growth mechanics.
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