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Customer Insights Senior Strategist

1 week ago

Singapore Castlery Full time

At Castlery, our customers are at the heart of everything we do. We are committed to deepening our understanding of our audience to make informed, customer-centric decisions.

We're seeking a talented Customer Insights Senior Specialist to join our team and play a crucial role in shaping our marketing strategies through data-driven insights.

Key Responsibilities:

  • Monitor marketing metrics: Set up and track key campaign metrics, social listening, and competitor analysis to gauge the effectiveness of marketing initiatives on brand perception and sales performance.
  • Validate concepts: Perform independent desktop research to validate business hypotheses and estimate the potential success and pitfalls of new product or campaign concepts.
  • Strengthening customer profiles: Data analysis to sharpen the definition of key customer profiles, work with the marketing team to identify suitable messaging and UVPs.

Requirements:

  • Bachelor's Degree, preferably in business, marketing, data analytics, or related fields.
  • At least 5 years of experience in quantitative market research roles; experience working on marketing-focused projects is a must.
  • Exceptional problem-solving skills and the ability to prioritize tasks in a dynamic work environment.

About Us:

Castlery is a company that has people as one of its core pillars for success. We're committed to helping every employee perform to their highest potential so that they can do the very best work of their lives here at Castlery.