Digital Marketing Executive
7 days ago
Job Title: Senior Executive - Digital Marketing
Job Summary:
Singapore Airlines is seeking a highly skilled Senior Executive - Digital Marketing to join our Brand & Marketing department. As a key member of our team, you will be responsible for driving global revenue and delivering seamless user journeys for our customers through digital channels.
Key Responsibilities:
- Develop and execute global always-on prospecting, remarketing, and strategy to in-market audiences and visitors on Singaporeair.com/SQ mobile app via paid ads (display and social campaigns) and owned (email and mobile push notifications) channels.
- Maintain and enhance retargeting/remarketing user journeys to ensure personalized and seamless customer experiences while maximizing conversions and revenue.
- Regularly analyze campaign data and provide recommendations to optimize performance, drive bookings, and return on ad spend (ROAS).
- Collaborate with external partners, including media/creative agencies, Google, Meta, Quantcast, Sojern, DSPs, Tiktok, and Dynamic Content Optimization (DCO), to develop and customize ad creatives, ad messages, audience targeting, campaign activation, and design of A/B tests for optimization.
- Manage contracts with external parties, inclusive of programmatic, social, and ad partners.
- Steer and guide SQ's global offices to execute local prospecting and remarketing campaigns aligned with head office's strategy.
- Own the strategy's goals/KPIs, management of ad budgets, regular management reporting of campaign results, and presentation updates to all stakeholders, inclusive of local offices.
- Territory Management of Regions/Local Markets and Head Office Business Units in campaign planning, execution, application of best practices, optimization, and measurement.
- Develop and manage prospecting/remarketing training modules and competency framework to improve and monitor competencies of global offices' digital marketing staff.
- Collaborate with internal stakeholders, including IT, data governance, and e-commerce departments, for technical enhancements and data audits relating to remarketing and retargeting activities.
- Provide recommendations for improvement and work with external partners and internal stakeholders to resolve discrepancies, platform issues, and implement change management initiatives.
Requirements:
- Bachelor's Degree
- Proficiency in programmatic advertising, Google DV360, Facebook Dynamic Ads for Travel (DAT), DSPs, Google Tag Manager, Google Analytics, and DoubleClick Campaign Manager is preferred.
- Experience in digital/performance marketing, programmatic display and social campaigns, retargeting/remarketing, tag management is preferred.
- Possess basic HTML and JavaScript knowledge.
- Data-driven and design-thinking mindset.
- Meticulous, organized, independent, and proactive.
- Commercially and performance-oriented.
- Keen interest in digital marketing and the willingness to learn.
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