Channel Sales Strategist

11 hours ago

Singapore beBeeChannel Full time $100,000 - $140,000
Job Overview

The Regional Channel Sales Enabler Manager is a key role that drives revenue growth and margin improvement by optimizing product strategy, pricing, and sales channel performance. This position requires a strategic thinker who can bridge product, pricing, operational efficiency, and international sales enablement to strengthen distribution channels and unlock new market potential.

Key Responsibilities
  • Manage channel sales for upholstery and case goods (bureaus & cabinets) to optimize revenue generation.
  • Monitor product performance metrics such as Rate of Sales, AOV, and attachment rates to inform data-driven decisions.
  • Develop and maintain a balanced product mix with complementary offerings to meet customer needs.
  • Conduct competitive analysis and ensure outward-looking product positioning to stay ahead in the market.
Margin Optimisation
  • Ensure pricing strategies align with market dynamics and profitability goals to maximize margin growth.
  • Monitor Gross Profit (GP) and optimize for sustainable margin growth through efficient cost management.
  • Collaborate with factories to balance the number of models with market variety demands and reduce complexity.
Cost Rationalisation & Efficiency
  • Work with logistics teams to consolidate operations and attract 4PL suppliers to reduce costs.
  • Identify opportunities to digitalise administrative processes to reduce inefficiencies and enhance productivity.
  • Support the transition of admin functions to China to scale sales and reduce back-office overhead.
Sales & Distribution Network Development
  • Manage sales offices and teams, including agents, reps, distributors, and marketers to drive sales growth.
  • Develop management frameworks and performance KPIs with overseas office heads to ensure effective leadership.
  • Oversee continuous sales training and capability development programs to enhance team skills.
Market Expansion & Channel Diversification
  • Identify and develop untapped markets (e.g. Polynesia, Micronesia, Melanesia) to expand the company's presence.
  • Establish and grow presence in department stores, own retail stores, and pop-up concepts to increase brand visibility.
  • Leverage road shows and similar activations as part of the channel marketing toolkit to engage customers.
Requirements
  • Bachelor's degree in Business, Marketing, Supply Chain, or related field to provide a solid foundation for the role.
  • Minimum 5-8 years' experience in channel sales, sales operations, or regional sales enablement to demonstrate relevant expertise.
  • Strong understanding of product pricing, merchandising, and market dynamics to inform strategic decisions.
  • Experience in multi-country sales strategies and working with 4PLs is preferred to leverage global best practices.
  • Proven ability to lead cross-functional projects across geographics to drive collaboration and results.
  • Excellent analytical, communication, and organisational skills to succeed in this role.

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