Consumer Marketing Manager

2 weeks ago


Singapore SKILLSFORCE MANAGEMENT CONSULTANCY PTE LTD Full time
Job Summary

We are looking for a highly motivated Consumer Marketing Manager to join our team at SKILLSFORCE MANAGEMENT CONSULTANCY PTE LTD. In this role, you will be responsible for developing and executing marketing strategies to drive consumer product growth. The ideal candidate will have strong analytical skills, creativity, and the ability to work independently and as part of a team.

Main Responsibilities:

Product Planning:
Develop and execute product plans to meet business objectives. Analyze market trends and competitor activities to inform product development and marketing strategies. Identify opportunities for growth and recommend data-driven solutions. Support new product launches with targeted marketing materials and track their performance across various touchpoints.

Digital Campaigns:
Plan and execute marketing campaigns aligned with business objectives, leveraging effective marketing strategies to drive brand growth. Collaborate with agencies to develop digital campaigns that meet KPIs and maximize conversions. Plan monthly social content calendars to maintain consistent branding across all platforms.

Event Planning:
Coordinate product launch events to create memorable experiences for customers and stakeholders. Work with internal and external teams to meet project timelines and manage PR coverage effectively. Ensure maximum brand awareness through strategic event planning.

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