Regional Marketing Campaign Lead, APAC
2 months ago
Job Overview
We are seeking a highly skilled Regional Marketing Campaign Lead to join our team in APAC. As a key member of our marketing team, you will be responsible for leading regional campaigns and further developing our marketing planning formula in LEGO Retail APAC.
Key Responsibilities
- Act as a role model, contributing to the OESP (Owned, Earned, Shared, Paid) planning mentality shift
- Ensure alignment among Global and Local Marketing teams
Campaign Development and Implementation
- Work cross-functionally with other LEGO Retail and APAC partners to secure brand and sales impact of LEGO Retail campaigns in the region
- Handle campaign budget
- Ongoing daily support for LEGO Retail Regional Marketing Team APAC, including asset sharing, data analysis and reporting, etc.
Partner Management
- Establish and maintain strong collaboration with multiple partners, including internal marketing sub-teams, commercial teams, operations teams, regional market groups, local business units, and external agencies
Requirements
- Educational background in marketing, business development or strategy
- 5+ years of proven experience in marketing related fields, regional digital marketing experience from MNC is preferred
- Experience with coordination of a diverse panel of collaborators, leading cross market and cross functional projects
- Great teammate that thrives when working in an environment of high level of uncertainty, change and ambiguity
- Strong strategic, digital, and comprehensive end-to-end thinking—the ability to translate global strategy into regional/local priorities for marketing with a commercial mentality
- Good experience in working on projects with end-to-end process
- Aim for results – championing effectiveness and data centricity, bravery to test hypotheses, a constantly learning approach, strong analytical and evaluation skills, and the ability to turn findings into action
- Enjoys working in a regional and local, remote, virtual team setup
- Proficient in English
What We Offer
- Family Care Leave
- Insurances
- Wellbeing
- Colleague Discount
- Bonus
- Workplace
About The LEGO Group
We are a global leader in the toy industry, known for our iconic LEGO bricks and our commitment to creativity, imagination, and learning. We strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.
Equal Employment Opportunity
We are an equal employment opportunity employer and seek to encourage applicants from all backgrounds to apply for roles in our team.
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