Senior Product Marketing Manager

2 days ago

Singapore beBeeDigitalMarketing Full time $120,000 - $180,000
Job Summary

We are seeking a seasoned marketing leader to spearhead our online marketing efforts and drive the evolution of our product portfolio. This role will position us at the forefront of the MICE industry in online sales and services.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels.
  • Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization.
  • Collaborate with cross-functional teams to align digital campaigns and product initiatives with business goals.
  • Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems.
  • Analyse customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate our brand.
  • Lead and manage the online Sales and Marketing Team.
  • Establish KPIs and prepare detailed performance reports for senior management, recommending data-driven improvements.
Requirements and Qualifications

To be successful in this role, you will need:

  • Bachelor's or Master's degree in Marketing, Business, Digital Media, or a related field.
  • Minimum 8-10 years of experience in digital marketing, e-commerce, or product development, ideally within the hospitality, travel, or related industries.
  • Demonstrated success in taking offline products and services online.
  • Strong knowledge of Social Media marketing, Google Analytics, paid UX/UI best practices, and online marketing automation tools.
  • Excellent leadership, communication, and project management skills.

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