Marketing Strategy Leader

4 days ago

Singapore beBeeStrategic Full time $80,000 - $120,000
Job Title: Strategic Marketing Director

A visionary leader is required to drive the development and implementation of marketing strategies across the region.

Key Responsibilities:
• Develop and execute multi-year strategic plans and annual business plans for the brand and portfolio within the region.
• Identify, analyze and synthesize multiple sources of information to identify opportunities and recommend the best path forward in the consumer need state.
• Lead projects to unlock business challenges and opportunities across existing flavor fuel brands, as business priorities and needs require it.
• Provide thought leadership to develop annual and multi-year brand growth strategies and business plans that deliver against overall brand vision, business objectives and financial targets.
• Inspire, engage & align Operating Unit senior leadership and local Frontline teams on brand strategy and marketing programs with a strong ability to influence across and upwards with internal stakeholders, external agencies and bottling partners.

Requirements:
• 8-12 years of experience in brand management and/or marketing in consumer-packaged goods. Experience in beverages or launching brands in new or entrenched segments is ideal.
• Bachelor's degree required.
• Strong ability to develop and articulate multi-year strategic plan and annual business plan for the brand and portfolio within the region.
• Develops a holistic picture of where to play, how to win and what is required to deliver these plans including alignment of key stakeholders and making key decisions on resource needs/allocations.
• Strong and influential communication through clear, concise and powerful storytelling will be key, given that this role frequently communicates with both internal (Operating Unit Leadership, Global team, Operating Unit Frontline, Commercial, Supply Chain, Technical, Franchise teams) as well as external partners (bottler, agency, supplier)
• Ability to drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing by partnering with internal and external stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs.
• Provides leadership and direction to the Content and End-to-end teams to achieve the business goals.
• Develop and communicate written briefs for use by agencies or suppliers to direct their work activities in order to generate concepts for effective execution.
• Leads research projects and insight development based on both quantitative and qualitative research methods and synthesizes the learnings into strategic recommendations to key stakeholders.

About This Role:
This is an exceptional opportunity to join a leading organization and contribute to the development and implementation of marketing strategies that drive business growth and success.

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