App Measurement Solutions Marketing Expert

4 days ago


Singapore TikTok Full time
About the Role

TikTok is seeking an experienced App Measurement Solutions Marketing Expert to join our App Ads and Gaming team. This role will be instrumental in developing go-to-market strategies for our App Measurement products, collaborating closely with cross-functional teams to ensure flawless execution.

Key Responsibilities
  • Define go-to-market strategy for TikTok's App Measurement products and lead its execution against the strategy
  • Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team
  • Partner with Sales and Marketing Science teams to deeply understand user pain points, form business requirements, and prioritize solutions that influence product development direction
Requirements
  • BA/BS degree or above
  • 3+ years of product marketing or product management experience with digital ad products
  • Strong knowledge of app measurement industry solutions (SDK, SKAN, 1P/3P attribution, MMP) and experience working on qualitative and quantitative measurement of marketing campaigns
Preferred Qualifications
  • Ad Attribution experience with a technology company, media agency, consulting firm
Compensation & Benefits

$120,000 - $180,000 per year, depending on location and experience. Additional benefits include health insurance, retirement plan, and paid time off.



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