Digital Advertising Solutions Specialist

1 week ago


Singapore TikTok Full time

**About the Team**

The TikTok App Ads and Gaming team drives innovation in advertising products for app and gaming clients on TikTok. Our mission is to empower marketers to achieve their goals by building products that cater to unique vertical needs, new monetization models, and different stages of the app lifecycle.

**Responsibilities**

  1. Develop in-depth understanding of performance ads and app signal, attribution, and measurement capabilities to own 1-2 app signal & measurement solutions in TikTok's solution suite.
  2. Define go-to-market strategy for TikTok's App Measurement products, ensuring flawless execution and operations against the strategy.
  3. Partner closely with the Global Business Marketing team to develop thought leadership around key product launches and respond to industry developments.
  4. Collaborate with cross-functional teams to develop programs that enable uptake of attribution solutions, identify blockers to implementation, and resolve these.
  5. Communicate the value proposition of new app measurement products to stakeholders, ensuring effective collateral and packages are created.

**Requirements**

  • BA/BS degree or above.
  • 3+ years of product marketing or product management experience with digital ad products.
  • 3+ years of experience in the digital advertising industry in a measurement capacity.
  • Strong knowledge of app measurement industry solutions (SDK, SKAN, 1P/3P attribution, MMP, and experience working on qualitative and quantitative measurement of marketing campaigns).
  • Excellent communication, presentation, and analytical skills.


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