Integrated Media Strategist

3 days ago

Singapore beBeeStrategy Full time $90,000 - $120,000
Job Overview

We are seeking a strategic thinker to lead integrated media planning across multiple markets. The ideal candidate will have expertise in developing end-to-end strategies that align with business objectives.

This role is ideal for someone who enjoys translating complex challenges into actionable paid media plans and thrives in fast-paced, regional environments.

Key Responsibilities:
  • Lead the development of comprehensive media strategies that drive business growth.
  • Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives.
  • Translate business challenges into clear, media-led solutions with actionable recommendations.

Regional Planning Workstreams:

  • Act as the day-to-day strategist on assigned campaigns and workstreams across the region.
  • Collaborate with regional and local planning teams to ensure media plans are aligned to regional strategy and channel roles are clearly defined.
  • Support the implementation of best practices and the codification of planning frameworks.

Tools, Insights, and Measurement:

  • Use tools such as GWI, Euromonitor, and platform planners to inform audience targeting and campaign strategy.
  • Help define KPIs and measurement approaches across both brand and performance campaigns.
  • Work with Planning and Activation Leads to surface insights that drive continuous improvement.

Stakeholder Collaboration:

  • Collaborate with creative, influencer, and planning teams to ensure alignment across media, creative, and content.
  • Present strategy recommendations with clarity and confidence to internal teams and clients.
  • Support strategic alignment meetings, workshops, and campaign post-mortems.

Qualifications:

  • Bachelor's degree required.
  • 4-6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts.
  • Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents.
  • Strong knowledge of traditional and digital media, with hands-on experience planning across OOH, DOOH, CTV, Print, and Digital.
  • Strong grasp of strategic planning tools and approaches, including SWOT, 4Cs, audience segmentation, lift studies, media mix modeling, and full-funnel strategy development.
  • Familiarity with research and planning tools such as GWI, Reach, Experience Planners, ADEX, and Euromonitor.
  • Ability to turn insights into actionable strategy and frameworks into practical plans.
  • Strong communication and storytelling skills, both verbal and written.
  • Highly organized, proactive, and collaborative mindset.
  • Experience working across APAC markets, particularly Japan, Korea, India, China, or Southeast Asia.
  • Background in travel, lifestyle, or premium service brands.
  • Exposure to influencer marketing, content strategy, or upper-funnel campaign planning.

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