Senior Media Strategist
2 weeks ago
We are seeking a highly skilled and experienced strategist to lead the development of integrated media plans that align with business objectives.
About the RoleThis is an exciting opportunity to join our team as a strategy manager, supporting integrated planning across multiple regional travel accounts.
As a key member of our planning team, you will be responsible for building cross-channel plans that connect audience insights, media roles, and funnel-based objectives.
Main Responsibilities- Develop and execute integrated media strategies that drive business growth and engagement.
- Collaborate with internal teams to ensure seamless alignment across media, creative, and content.
- Present strategic recommendations with clarity and confidence to stakeholders.
- Support the development and implementation of planning frameworks and best practices.
To succeed in this role, you will need:
- A bachelor's degree in a relevant field.
- 4-6 years of experience in media strategy or integrated planning roles.
- Advanced proficiency in Microsoft PowerPoint and Excel.
- Strong knowledge of traditional and digital media channels.
- Experience working across APAC markets, particularly Japan, Korea, India, China, or Southeast Asia.
You will also have:
- Excellent communication and storytelling skills.
- Highly organized, proactive, and collaborative mindset.
In addition to the requirements above, it would be beneficial to have:
- Familiarity with research and planning tools such as GWI, Reach, and Experience planners.
- Background in travel, lifestyle, or premium service brands.
- Exposure to influencer marketing, content strategy, or upper-funnel campaign planning.
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