Senior Campaign Strategist

4 weeks ago


Singapore Viddsee Full time

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Viddsee

The Senior Campaign Strategist will be the driving force behind the planning and execution of integrated marketing and communications campaigns. You will turn cultural insights, behavioural data, and client objectives into sharp, actionable campaign strategies that connect with audiences through 360 marketing channels. Your ability to translate strategic thinking into clear direction for creative and media teams will be the key to success in this role.

Essential Duties and Responsibilities

  • Lead the development of campaign strategies for Government-to-Citizen (G2C) and Business-to-Consumer (B2C) clients – from big-picture communications frameworks to detailed channel plans and messaging rollouts.
  • Translate client briefs, audience data, and cultural trends into clear strategic campaign directions that drive creative development and media planning.
  • Build audience segmentation models and campaign journeys that map out how different audiences are reached, engaged, and converted.
  • Collaborate with Creative, Account Management, and Media teams to ensure campaigns are strategically aligned across content, channels, and touchpoints.
  • Write and deliver compelling presentations that bring campaign strategies to life – clearly articulating insights, logic, and rationale to both internal stakeholders and clients.
  • Champion strategic innovation and emerging trends across culture, media, and technology to inform future campaigns.
  • Provide thought leadership in campaign best practices and performance analysis to improve effectiveness and learnings.

Experience and Attributes

  • 3-5 years of experience in the Marketing/Advertising industry (Brand/Communications Strategy, Business Consulting) is highly preferred.
  • Demonstrated success in crafting and delivering integrated campaigns across digital, social, content, and/or traditional media for B2C or G2C clients, with a track record of driving growth and client satisfaction.
  • Strong research and analytical skills, with the ability to uncover data-informed insights and translate them into actionable strategies.
  • Embodies charisma, with strong storytelling skills in verbal and written form, especially presenting to internal teams & stakeholders of all levels
  • Adaptability in a fast-paced environment, with a self-motivated and self-starting personality, and a passion for continuous learning and improvement.
  • A team player who is able to collaborate effectively with various teams ranging from Account Management, Creative and Media
  • Proficient with Google Suite (Google Slides, Docs, Sheets, etc.) and familiar with Data Analytics tools such as Meltwater etc.

Salary Range

SGD$5,000 - $5,500

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development and Sales
  • Industries Entertainment Providers

Referrals increase your chances of interviewing at Viddsee by 2x

Sign in to set job alerts for "Senior Strategist" roles. Senior Manager – Strategic Support – Corporate Strategy – APAC Future Sector Strategist, Manager/Senior Manager, Consulting Traffic Growth Strategist, Regional Brand & Growth Marketing Traffic Strategy & Insight Senior Associate - Regional Brand & Growth Marketing Senior Learning Strategist / Learning Strategist (Centre for Innovation in Learning) (NIE) Senior Gamification Strategist (User Growth)

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Singapore VIDDSEE PTE. LTD. Full time

    Roles & ResponsibilitiesSenior Campaign StrategistThe Senior Campaign Strategist will be the driving force behind the planning and execution of integrated marketing and communications campaigns. You will turn cultural insights, behavioural data, and client objectives into sharp, actionable campaign strategies that connect with audiences through 360 marketing...


  • Singapore beBee**Strategist** Full time

    Job Title: Digital Marketing Strategist "> This is a full-time on-site role located in Singapore. The successful candidate will be responsible for driving our marketing efforts and ensuring the success of our client's growth strategies in Singapore. "> The Marketing Specialist will be responsible for communication, market research, marketing strategy, and...


  • Singapore beBee**Strategist** Full time

    Job Title: Digital Marketing Strategist">This is a full-time on-site role located in Singapore. The successful candidate will be responsible for driving our marketing efforts and ensuring the success of our client's growth strategies in Singapore.">The Marketing Specialist will be responsible for communication, market research, marketing strategy, and client...


  • Singapore beBeeMarketing Full time $80,000 - $120,000

    Advertising Campaign StrategistWe are seeking a seasoned Advertising Campaign Strategist to join our team. This individual will be responsible for developing and executing comprehensive advertising campaigns that drive business results.Job Description:Create and implement multi-channel advertising strategies to reach target audiences.Collaborate with...


  • Singapore Digital Full time

    This role bridges research and ideas. You will study audiences, shape campaign concepts, and work with designers and writers to present them. When resources are tight, you can still write the headline or sketch the frame yourself. You will work closely with clients to bring to life what they can see in their mind's eye but cannot describe in words easily....

  • Campaign Strategist

    5 days ago


    Singapore beBeeStrategist Full time $70,000 - $120,000

    Job Title: Campaign StrategistAbout the Role:You will lead the work on some of the most popular consumer brands in the world, impacting the daily lives of nearly 2 billion people in the fastest growing region.Key Responsibilities:Develop and execute innovative marketing strategies to drive business growth.Collaborate with cross-functional teams to deliver...


  • Singapore beBeeMarketing Full time $4,000 - $8,000

    Job Title: Marketing Campaign StrategistThe role of a marketing campaign strategist involves planning and executing comprehensive promotional initiatives to achieve business objectives through digital platforms.Key Responsibilities:Support the development of content strategies for marketing communications across various touchpoints.Manage website content and...


  • Singapore beBeeMarketing Full time

    Marketing Campaign Strategist This role is responsible for developing and implementing effective marketing campaigns to drive business growth. The ideal candidate will have a strong understanding of marketing principles, excellent project management skills, and the ability to work collaboratively with internal stakeholders. Key Responsibilities Include:...


  • Singapore CULTIVAR ASIA PTE. LTD. Full time

    Roles & Responsibilities Our client is seeking a digitally-savvy and culturally aware Strategist (Campaign & Social Media) to join their creative team. This role is responsible for shaping brand narratives, uncovering insights, and developing impactful strategies across campaigns, social media, and digital platforms. You will work closely with creative,


  • Singapore Cultivar Asia Pte Ltd (EA License 19C9782) Full time

    Overview Our client is seeking a digitally-savvy and culturally aware Strategist (Campaign & Social Media)to join their creative team. This role is responsible for shaping brand narratives, uncovering insights, and developing impactful strategies across campaigns, social media, and digital platforms. You will work closely with creative,