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Job Overview

We are seeking a skilled strategist to support integrated planning across regional Travel accounts.

This role involves developing end-to-end strategies, media planning across online and offline channels, and working in a fast-paced environment.

You will be actively involved in campaign planning workstreams and help set the strategic direction for planners across markets.

Main Responsibilities
  • Strategy Leadership: Develop integrated media strategies that align with business objectives and regional marketing direction
  • Build cross-channel plans that connect audience insights, media roles, and funnel-based objectives
  • Translate business challenges into clear, media-led solutions with actionable recommendations
  • Campaign Planning Workstreams: Act as the day-to-day strategist on assigned campaigns and workstreams across the region
  • Media Planning Alignment: Work closely with regional and local planning teams to ensure media plans are aligned to regional strategy and channel roles are clearly defined
  • Tools and Insights: Use tools like GWI, Euromonitor, and dashboards to inform audience targeting and campaign strategy
  • KPI Definition: Help define KPIs and measurement approaches across both brand and performance campaigns
  • Stakeholder Collaboration: Collaborate with creative, influencer, and planning teams to ensure alignment across media, creative, and content
  • Presentation Skills: Present strategy recommendations with clarity and confidence to internal teams and clients
Qualifications
  • Bachelor's degree required
  • 4 to 6 years of experience in media strategy or integrated planning roles, ideally on regional or multi-market accounts
  • Advanced proficiency in Microsoft PowerPoint and Excel, with the ability to build clear presentations and manage structured planning documents
  • Strong knowledge of traditional and digital media, with hands-on experience planning across OOH, DOOH, CTV, Print, and Digital
  • Familiarity with research and planning tools like GWI, Reach, and ADEX
  • Ability to turn insights into actionable strategy and frameworks into practical plans
  • Strong communication and storytelling skills, both verbal and written
  • Highly organized, proactive, and collaborative mindset
  • Experience working across APAC markets, particularly Japan, Korea, India, China, or Southeast Asia