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Director of Chinese EMBA Programmes

1 week ago

Singapore NTU (Nanyang Technology University- Main Office-HR) Full time
Key Responsibilities
The successful candidate will be responsible for the following key responsibilities:

• Developing and implementing a comprehensive marketing strategy to position the EMBA Chinese Programme as a premier choice for Chinese entrepreneurs and senior executives worldwide
• Overseeing branding efforts, digital campaigns, and content development to enhance programme visibility
• Leading the planning and execution of high-profile marketing events, roadshows, and information sessions in key markets
• Collaborating with internal stakeholders and external agencies to maximize outreach and campaign effectiveness
• Providing personalized engagement and advisory to prospective students to enhance conversion rates
• Monitoring and analyzing recruitment data to refine strategies
• Working closely with programme academic director and team members to align recruitment efforts with academic and institutional goals, and ensure compliance with university regulations and policies
• Overseeing the end-to-end student journey, ensuring a seamless experience from onboarding to graduation
• Ensuring the smooth delivery of academic and executive learning experiences, working closely with faculty and programme team members
• Collaborating with the Programme Operations Team to ensure efficient daily operations and ensure compliance with accreditation standards and university policies

Requirements
The ideal candidate will have the following qualifications and experience:

• Minimum Bachelor's degree, a Master's Degree is preferred
• 8 to 10 years of experience in programme management, business development or executive education in higher education or a related field
• At least 5 years in a leadership or managerial role, overseeing marketing, recruitment, admissions, or programme operations
• Experience working in or with Chinese-speaking markets is essential
• Strong track record in student recruitment and executive education programme management, particularly targeting senior executives or Chinese-speaking markets
• Good understanding of the Chinese business landscape, including key markets like Beijing, Shanghai, and Guangzhou
• Familiarity with market trends in executive education, leadership development, and internationalization
• Ability to motivate and manage a high-performing team across marketing, recruitment, admissions, and operations
• Strong cross-cultural communication skills, particularly in engaging with Chinese-speaking executives
• Ability to interact with senior business leaders, government officials, and academic faculty with confidence and professionalism
• Analytical and thorough in thought-process
• Good team-player and able to work independently
• Pleasant disposition and able to work under tight deadlines
• Ability to anticipate challenges and develop solutions

About Us
Nanyang Technology University is a leading research-intensive university in Asia, known for its rigorous academic programmes, innovative research, and commitment to societal impact. Our mission is to cultivate talent, advance knowledge, and foster innovation, while upholding our values of excellence, integrity, and innovation. We seek talented individuals who share our passion for making a difference in the world and contributing to the advancement of society.