Korea Market Development Manager

4 weeks ago


Singapore Marina Bay Sands Full time

Korea Market Development Manager Role

To drive business growth in Korea, we seek a skilled marketing professional to plan and execute initiatives that leverage our business partners, content, media channels, and technology to achieve project ROI.

Key Responsibilities

  • Develop and execute strategic marketing initiatives to acquire, retain, and reactivate valuable customers in Korea.
  • Collaborate with OTA, financial service, travel & lifestyle platform, and media partners to plan and execute marketing campaigns for branding and membership conversion.
  • Improve customer experiences through platform enhancements and business operations refinement.
  • Coordinate with other teams and departments to ensure strategic alignment of Korea-related offers and promotions with business goals.
  • Support the growth of the Korea market with addition of onsite and offsite partners for database acquisition and continuous marketing.
  • Support contents execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas, concerts, etc. to amplify the Marina Bay Sands brand awareness in Korea Market.
  • Host non-gaming VIP customers from the Korea region to ensure a satisfactory stay at our property.
  • Other duties as directed by management.

Requirements

  • 2-3 years of marketing experience required.
  • Experience in the hospitality/ gaming/ entertainment/ media/ lifestyle/ travel industry preferred.
  • University Degree in Marketing, Business or Hospitality or related field preferred.
  • In-depth knowledge of Korea market and extended experiences living in Korea with a deep understanding of cultural and social media trends.
  • Good interpersonal and project management skills.


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