Senior Marketing Executive
1 month ago
We are seeking a seasoned marketing professional to join our team as a Senior Marketing Executive, focusing on driving growth in the Korea market. This role involves planning and executing strategic marketing initiatives to generate significant business adoption and customer participation.
About the RoleThis key position will report directly to the Assistant Manager of Korea Marketing and will be responsible for working closely with various stakeholders, including business partners, content providers, media channels, and technology teams, to achieve project ROI.
Key Responsibilities- Marketing & Business Partner Engagement: Support strategic marketing initiatives to acquire, retain, and reactivate valuable customers, track and grow our customer base, and increase revenue across all business units.
- Social Media Support: Amplify the Marina Bay Sands brand awareness in the Korea Market through engaging content execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas, concerts, etc.
- VIP Customer Hosting: Host non-gaming VIP customers from the Korea region to ensure a satisfactory stay at our property.
- Other duties as directed by management.
- 2-3 years of marketing experience required.
- Experience in the hospitality/gaming/entertainment/media/lifestyle/travel industry preferred.
- University Degree in Marketing, Business, or Hospitality, or related field is preferred.
- In-depth knowledge of Korea market and extended experiences living in Korea with a deep understanding of cultural and social media trends.
- Good interpersonal and project management skills.
- Must be native in Korean with strong communication skills and fluent in English.
- Demonstrated sense of responsibility and accountability in tasks and projects.
- Excellent multitasking abilities and organizational skills with attention to detail.
- Strong work ethic and dedication to producing high-quality work.
- Proactive and self-motivated with problem-solving skills.
- Creative, flexible, and a can-do attitude is highly desired.
- Must be proficient in PowerPoint, Word, and Excel. Experience in SAS is preferred.
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