Senior Marketing Executive
5 days ago
Job Description:
As a Senior Marketing Executive to join our team you will be responsible for developing and executing integrated marketing strategies, ebrand initiatives, product marketing and supporting both consumer & trade marketing functions to drive brand awareness and revenue growth.
Key Responsibilities:
Brand and Marketing:
· 1. To assist in executing marketing efforts, promotions for the Mayer & Mistral Brand Portfolio in Singapore, which includes content development and promotional activities for trades
· 2. Responsible for executing all branding and marketing activities for Mayer & Mistral within the Singapore market
· 3. As the brand primary point of contact, coordinate and facilitate the sharing of brand assets and communicate brand strategies to the Malaysia team.
· 3. Create and execute consumer driven-impact integrated marketing campaigns – online, offline activations, social media marketing beyond traditional media
· 4. To initiate marketing materials such as POS materials/display requirements/demo videos/infographics etc development for marketing activities
· 5. Ensure POS materials are being roll out in Trade and Mayer owned retail showrooms. Taking accountability on how the POS are being executed/ maintain in trade
· 6. Coordinate marketing activities to promote products and services, working with advertising and promotion agency, graphic designers & internal stakeholders
· 7. Coordinate the rollout of New Products from planning to execution with the direction from Product Team. Responsible for managing new product go-to-market launch kit for sales team (which includes and not limiting to POSM materials, new product launch deck)
· 8. Market intelligence – constantly be updated and stay on track of Singapore competitors’ activities and new trends in local market
Digital Marketing/ Social Media Management:
· 9. Collaborate closely with Digital Marketing team on social media related posting and executions
· 10. Coordinate closely with the in-house creative team to develop social media post designs
Other areas:
· 11. Support executive communication within marketing and to other cross-functional teams
· 12. Consolidate monthly marketing reporting for management and to support executive communications within marketing and other cross-functional teams
· 13. To coordinate content and propose relevant formats for events. Event/Pop up activation management – active & supporting role
· 14. Any other assignments by immediate superior
Skills & Qualifications:
· Preferably Bachelors in Marketing, Communications or similar field
· Minimum of 3 - 5 years of experience in Marketing or Product Marketing, with a strong background in Digital Marketing. Experience in the FMCG sector is preferred, with both B2B and B2C experience being advantageous
· Proficient in using MS office applications (Word, Excel, PPT, Outlook)
· Creative thinking with sharp analytical skills and possess problem-solving skills
· Dynamic, self-driven, self-starter
· Candidate should possess initiatives, accountability and a high degree of independence
· Good presentation skills
· Effective communication skills both verbal and written
· Ability to work in a fast pace and multitasking environment
· Team player with the ability to influence cross-functional partners
Tell employers what skills you have
Social Media
FMCG
Marketing Communications
Social Media Management
B2B
Digital Marketing
Market Intelligence
Revenue Growth
Integrated Marketing
Social Media Marketing
Creative Thinking
Content Development
Trade Marketing
Product Launch
Brand Awareness
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