Senior Brand Marketing Manager
22 hours ago
We are seeking a highly skilled and motivated individual to join our team as a Senior Brand Marketing Manager at Banyan Tree Marketing Group PTE. LTD.
The successful candidate will be responsible for creating and fostering brand love for Banyan Group, our portfolio, and with a focus on upscale and midscale categories.
Responsibilities:- Elevate Brand Awareness: Work closely with our PR team to develop and implement brand awareness and engagement campaigns for greater reach, engagement, and share of voice. Collaborate on media relations efforts, press releases, and media events to maximize brand exposure.
- Collaborate with the Social Media Community team to identify and partner with relevant influencers and content creators. Ensure their content aligns with our brand values and objectives to reach new audiences.
- Partner closely with the Brand & Commercial team to optimize owned channels such as brand.com and CRM. Tailor messaging to suit various funnel stages, ensuring targeted and impactful marketing efforts.
- Develop and execute compelling and on-brand content across various channels to engage and resonate with our target audience.
- Ensure consistent brand expression across all customer-facing materials used by Corporate and Hotel teams:
- Verbal: Manage messaging and tone of voice.
- Visual: Oversee the development and approval of marketing and communication assets, including photos and videos.
- Partner pre-opening properties in the development of their Marketing and Communication plans.
- Executing re-positioning projects for key outlets or properties based on business needs and/or market changes
- Planning and executing HQ-led activations and/or partnerships on property alongside other functions
The estimated salary for this role is $120,000 per annum, depending on experience. The role also comes with a range of benefits, including health insurance, retirement savings plan, and paid time off.
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Brand Marketing Associate
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Senior Brand Marketing Manager
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Senior Brand Marketing Manager
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Manager, Brand Marketing
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