Marketing manager apac

1 month ago


Singapore Space Executive Full time

Job Duties: Develop effective regional ATL and execute marketing campaigns to ensure brand’s overall objectives are achieved. New market entry launches to accelerate growth. Collaborate with in-market and cross-functional teams to ensure alignment and deployment of brand strategy and communications for maximum impact. Drive digital marketing through data analytics and focus on ROIs. Develop social media channels, brand/marketing websites, mobile channels, and advertising platforms. Plan, lead, and execute marketing events and exhibitions. Responsible for creating digital assets with hands-on experience in the development of brand concepts, campaigns, and social and digital media. Demonstrated experience working with external media and creative agencies to develop assets and improve media plans. Proven ability to use GA to track relevant metrics and proactively adjust assets and media plans to better hit pre-defined targets. Monitor regional marketing budget, report on marketing effectiveness monthly, and provide weekly project status updates. Support in marketing presentations and reports, consumer analysis, and monitoring of new product brand performance against targets/forecasts. Identify consumer landscape, conduct competitor analysis, and develop brand ecosystem. Skills/Qualifications: Minimum relevant University Degree with at least 7 years of experience in Marketing, ecommerce, and/or the FMCG industry. Prior experience in regional markets is preferred. Excellent in managing big numbers, data analysis, and has an appetite for growth through results-led experimentation. Highly fluent in written and conversational English; proficiency in spoken and written Mandarin is essential for liaising with regional office and Chinese-speaking counterparts. Strong analytical, interpersonal, and communication skills with a positive attitude and ownership of roles and projects. #J-18808-Ljbffr



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