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Senior Marketing Strategist for Esports

2 weeks ago

Singapore Garena Full time

Job Description:

Singapore Marketing Experienced (Individual Contributor)

Key Responsibilities:

  • Develop and execute innovative marketing strategies to support our esports tournaments, global events, and products.
  • Present marketing plans to internal and external partners, ensuring strategic alignment and adequate support.
  • Define global guidelines, timeline, and best practices for marketing campaigns across different esports experiences and products.
  • Establish a framework for distributing marketing assets to maximize ROI on content production and grow owned channels.
  • Work with global and local content creators and community engagement teams on esports co-streaming strategy and execution.
  • Develop initiatives to grow esports distribution channels, such as content drops, engagement features, and loyalty programs.
  • Supervise the updating and curation of content across our esports distribution channels, preserving relevance and quality for fans.
  • Manage relationships with online platforms to support esports and competitive gaming.
  • Measure and report on the performance of marketing campaigns, gaining insights and evaluating against goals.
  • Track performance metrics and adjust marketing efforts accordingly.

Requirements:

  • Minimum of 5 years of experience in a similar role within the esports industry.
  • In-depth knowledge of the esports ecosystem and trends, as well as social media marketing and analytics tools.
  • Strong communication skills in both English and Chinese.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Able to handle multiple tasks simultaneously and willing to work on weekends.
  • Willingness to undertake frequent business trips.
  • Passionate gamer with a strong interest in FPS/Battle Royale genres.