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Director of Strategic Communications

2 weeks ago

Singapore St Luke's Hospital Full time
Job Description:

The ideal candidate will be a strategic thinker with excellent communication skills, able to develop and implement comprehensive communications strategies that align with St Luke's Hospital's mission and vision.

Responsibilities & Duties:

**Developing Communications Strategies**: Create and execute communications plans to promote the hospital's care ecosystem, services, and branding across various platforms, including website, social media, newsletter, media, and events.

**Collaboration and Stakeholder Engagement**: Work closely with stakeholders to strategize and execute communications initiatives, ensuring alignment with business objectives.

**Content Creation and Management**: Develop and maintain collaterals such as brochures and flyers, ensuring consistency in messaging and branding across all materials. Manage the hospital's presence on digital media platforms, including Facebook, Instagram, LinkedIn, YouTube, and others.

**Digital Media and User Experience**: Improve user experience through research, optimization, and design visually appealing user interfaces on the hospital's website. Ensure website accessibility compliance and coordinate cross-functional initiatives to meet business goals.

**Metrics and Analytics**: Establish success metrics and online/offline data tracking processes to measure marketing success against organizational objectives. Utilize analytics tools like Google/social media to assess campaign effectiveness, refine strategies, and address any gaps to meet performance targets.

**Reporting and Communication**: Compile reports, statistics, and presentations to communicate all communications outcomes and insights. Manage the procurement and distribution of corporate gifts, in alignment with brand guidelines.

Job Requirements:

* At least 2-3 years of experience in corporate communications and/or marketing communications. Experience in healthcare or charity setting is a plus.
* Mass Communication, Marketing, Business Administration, or related degrees.
* Strong proficiency with Microsoft Office (specifically with Excel and PowerPoint).
* Effective communication and presentation skills (oral & written).
* Good interpersonal and relationship building skills.