Senior Manager, On-Trade Channel
1 month ago
At Edrington, we strive to craft exceptional ultra-premium spirit brands that make a world of difference. Our portfolio includes The Macallan, Highland Park, and The Glenrothes, among others. We're committed to delivering exceptional brands and experiences that exceed our customers' expectations.
Job SummaryWe're seeking a highly skilled and experienced Senior Manager, On-Trade Channel to lead our commercial management and customer strategy in Singapore. As a key member of our team, you'll be responsible for developing and executing a best-in-class channel strategy, driving commercial objectives, and building strong relationships with key customers.
Key Responsibilities- Develop and execute a comprehensive channel strategy, aligning with our commercial vision and objectives.
- Contribute to gross-to-net revenue maximisation through effective commercial strategies, including allocation optimisation and channel-product mix management.
- Work closely with local wholesalers to align allocations, target distribution, and ensure timely order deliveries to outlets.
- Drive best-in-class Modern & Luxury On-Trade Distribution Segmentation and Strategic Visibility execution excellence, with a focus on The Macallan.
- Lead a high-performing team, providing coaching, development, and strong leadership to achieve commercial and brand plans.
- Establish and maintain strong relationships with key outlet customers, identifying growth opportunities and potential partnerships.
- Negotiate outlet contracts to maximise investment ROI and optimise price support/selling cost budget.
To succeed in this role, you'll need:
- At least 10 years of B2B sales leadership or national key account management experience in premium consumer goods, wine and spirits, F&B, or hospitality.
- Understanding of the Modern & Luxury On-Trade dynamics of the wine and spirits landscape in Singapore.
- Knowledge of the luxury/prestige consumer goods market in Singapore.
- Appreciation for wine and spirits category, and the nightlife lifestyle.
- Strong negotiation, numerical, and analytical skills.
- Excellent stakeholder management, interpersonal, customer relation, and communication skills.
- Well-developed motivation and coaching skills.
- Effective time management and organisation skills with attention to detail and accuracy.
- Knowledge of MS Office, Sales Force, or Power BI.
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