Digital Marketing Strategy Lead

2 weeks ago


Singapore Far East Hospitality Full time

At Far East Hospitality, we are seeking an experienced Digital Marketing Strategy Lead to join our team. As Assistant Manager, Digital Marketing, you will be responsible for leading performance marketing strategies and executing advertising campaigns to drive online revenue.

About the Role

The ideal candidate will have a minimum of 2 years of work experience in digital advertising or a related field. Strong communication and presentation skills are essential, as well as good analytical abilities and a fast decision-making process.

Key Responsibilities
  • Formulate performance strategies across Paid Search, Metasearch, Paid Social, and Display Advertising
  • Translate business objectives into advertising direction and goals
  • Drive marketing agencies to execute campaigns quickly and accurately
  • Optimize and reallocate marketing budgets frequently to drive maximum revenue
  • Analyze and build reporting resources to track performance
Requirements

We are looking for a highly motivated individual with hands-on experience with platforms like Google Ads, Meta Ads, TikTok, Google Analytics 4 (GA), and Google Tag Manager (GTM). The successful candidate will be a strong communicator and a team player with a passion for digital marketing.



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