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Digital Strategy Lead

3 weeks ago

Singapore HPL Hotels and Resort Full time

We are seeking an experienced professional to join our team at HPL Hotels and Resort as a Marketing Manager.


Responsibilities:
Drive strategic initiatives and amplify our brand presence across multiple channels.
Lead the development and execution of a comprehensive social media strategy.
Collaborate with hotels to provide strategic guidance and regular performance reviews for their social media content and campaigns.
Develop partnerships with relevant digital platforms and influencers to increase brand awareness and generate engaging content.
Coordinate and host media visits to hotels, ensuring positive brand representation and impactful coverage.
Oversee Chinese-market social media strategy in partnership with an appointed agency.

Key Skills and Qualifications:
Minimum 3–4 years of experience in marketing, preferably in hospitality or lifestyle sectors.
Strong understanding of digital marketing, social media, and CRM strategies.
Excellent written and verbal communication skills.
Strong organisational, project management, and time management skills.
Proven ability to manage multiple projects and priorities across different stakeholders.
Collaborative team player with a people-first mindset; able to build relationships across cultures and functions.
Able to travel occasionally for work.

About Us:
HPL Hotels and Resort is a leading hospitality company with a strong reputation for excellence. We offer a dynamic and supportive work environment that fosters growth and development.