Digital Marketing Lead

1 week ago


Singapore National Institute of Early Childhood Development (NIEC) Full time
Job Overview
National Institute of Early Childhood Development (NIEC) is seeking a Digital Marketing Lead to develop and execute its digital marketing strategy. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to develop and execute effective marketing plans.

About the Role

The successful candidate will be responsible for developing and executing NIEC's digital marketing strategy, including managing social media, email marketing, and website content.

To promote NIEC's strengths in areas such as leadership training and inclusive practices.To safeguard NIEC's corporate brand identity and ensure correct adaptation and usage of Corporate Identify (CI).To develop and manage advertising plan for paid performance marketing for key target audiences.To plan and produce marketing content and collaterals.To implement consumer insights research to track the effectiveness of NIEC's outreach and branding efforts, making recommendations to calibrate marketing strategies.To manage the marketing budget and exercise prudence and effective use of resources.

About You

We are looking for a highly experienced digital marketing professional with a strong background in digital marketing and a proven track record in developing and executing effective marketing strategies.

To drive email marketing to key target audiences by implementing results-driven email campaigns, as the project lead for email marketing, the candidate would need to make data-driven recommendations for improvement from campaign performance.To drive awareness and demand for courses by improving customer engagements at key communication touchpoints (website, social media, events etc)
To plan and organise NIEC outreach events.To work closely with external stakeholders to increase their knowledge of NIEC and our courses.To evaluate marketing programmes' effectiveness and ROIs.

What We Offer

As a member of our team, you will have the opportunity to work on exciting projects, develop your skills and expertise, and contribute to the growth and success of NIEC.

A competitive salary package.A comprehensive benefits program.Ongoing training and development opportunities.

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