Digital Readiness Marketing Manager

6 days ago


Singapur, Singapore Careers@Gov Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our Digital Readiness Cluster within IMDA. As a key member of our team, you will play a crucial role in building momentum for the national Digital for Life (DfL) movement by developing and executing marketing strategies, programmes, and activations to raise awareness and encourage actions.

Key Responsibilities
  • Conceptualize, develop, and implement integrated marketing plans to drive business objectives.
  • Plan and optimize media strategy and mix to drive performance objectives.
  • Track and analyze the performance of campaigns to inform future marketing decisions.
  • Manage marketing budget and resources to ensure effective allocation.
  • Manage the brand identity and ensure alignment in execution across channels.
  • Collaborate with partners on content creation and extending reach beyond owned platforms.
  • Work closely with internal stakeholders on key events and outreach to the community.
  • Produce and curate content that drives awareness and engagement of our target audience segments.
  • Oversee the implementation of SEO and SEM to optimize organic and paid search for the website.
  • Manage content distribution on online channels and social media channels to increase web traffic.
  • Collaborate with lines of business within the Digital Readiness Cluster to build and execute effective media campaigns to achieve business objectives.
  • Report on marketing, website, and socials performance, and recommend strategies for continual improvement.
Requirements
  • Background in Marketing or a related discipline.
  • At least 8-10 years of experience in leading marketing campaigns across channels.
  • Strong analytical skills and knowledge of web analytics tools.
  • Experience in managing agencies and vendors.
  • Motivated, adaptable, and able to thrive in a fast-paced environment.
  • Ability to manage multiple projects and workstreams concurrently.
  • Meticulous, good project and budget management.
  • Good verbal presentation and writing skills.


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