Digital Readiness Marketing Manager
6 days ago
We are seeking a highly skilled and experienced Marketing Manager to join our Digital Readiness Cluster within IMDA. As a key member of our team, you will play a crucial role in building momentum for the national Digital for Life (DfL) movement by developing and executing marketing strategies, programmes, and activations to raise awareness and encourage actions.
Key Responsibilities- Conceptualize, develop, and implement integrated marketing plans to drive business objectives.
- Plan and optimize media strategy and mix to drive performance objectives.
- Track and analyze the performance of campaigns to inform future marketing decisions.
- Manage marketing budget and resources to ensure effective allocation.
- Manage the brand identity and ensure alignment in execution across channels.
- Collaborate with partners on content creation and extending reach beyond owned platforms.
- Work closely with internal stakeholders on key events and outreach to the community.
- Produce and curate content that drives awareness and engagement of our target audience segments.
- Oversee the implementation of SEO and SEM to optimize organic and paid search for the website.
- Manage content distribution on online channels and social media channels to increase web traffic.
- Collaborate with lines of business within the Digital Readiness Cluster to build and execute effective media campaigns to achieve business objectives.
- Report on marketing, website, and socials performance, and recommend strategies for continual improvement.
- Background in Marketing or a related discipline.
- At least 8-10 years of experience in leading marketing campaigns across channels.
- Strong analytical skills and knowledge of web analytics tools.
- Experience in managing agencies and vendors.
- Motivated, adaptable, and able to thrive in a fast-paced environment.
- Ability to manage multiple projects and workstreams concurrently.
- Meticulous, good project and budget management.
- Good verbal presentation and writing skills.
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Singapur, Singapore Careers@Gov Full timeIMDA’s vision is to build a dynamic digital economy, and a cohesive digital society, driven by an exceptional Infocomm and Media ecosystem. In line with Singapore’s social compact, IMDA seeks to help every citizen (from the young to the old) thrive in the digital age and feel that he or she can engage in activities online in a safe, inclusive and...
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Digital Readiness Strategist
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Senior Digital Marketing Administrator
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Senior Digital Marketing Administrator
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Singapur, Singapore Careers@Gov Full timeIMDA’s vision is to build a dynamic digital economy, and a cohesive digital society, driven by an exceptional Infocomm and Media ecosystem. In line with Singapore’s social compact, IMDA seeks to help every citizen (from the young to the old) thrive in the digital age, and feel that he or she can engage in activities online in a safe, inclusive and...
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