Ecommerce Experience Leader

2 weeks ago

Singapore beBeeContent Full time $80,000 - $120,000
Senior Ecommerce Content Strategist

The role of Senior Ecommerce Content Strategist is crucial for ensuring a best-in-class user experience and driving commercial objectives. The ideal candidate will have a strong understanding of UX principles, mobile-first design, and how content strategy impacts customer engagement and conversion.

  • Manage and execute all content updates across the website, including the homepage, navigation, collection pages, and editorial features, ensuring they are on-brand and commercially driven.
  • Own and maintain the ecommerce content calendar, coordinating with marketing, social media, and creative teams to ensure a cohesive story across all digital channels for product launches, campaigns, and seasonal refreshes.
  • Collaborate with functional teams like creative, marketing, inventory, merchandising, copywriters, and IT to ensure content and implementation launch success.
  • Optimize on-site content for SEO, focusing on metadata, tagging, and improving page load speeds to enhance visibility and performance.
  • Support the CRM and email marketing teams by ensuring all necessary landing pages, categories, and content are live and optimized ahead of campaign launches.

Key Responsibilities include:

  • Continuously monitor website performance, identifying and flagging bugs or usability issues for swift resolution to minimize impact on the customer journey.
  • Use insights from Google Analytics and other tools to report on key performance metrics related to user engagement, bounce rate, and conversion, identifying opportunities for content optimization.
  • Manage the site enhancement and development pipeline with third-party partners, including writing clear briefs, prioritizing tasks, and conducting thorough QA and user acceptance testing (UAT).
  • Support the implementation and testing of new features, UX improvements, and third-party tools to continually enhance the online shopping experience.
  • Conduct regular audits of the website to ensure all content is accurate, current, and presented beautifully.
Requirements
  • Minimum a Degree with at least 1-3 years of experience, preferably in the service or fashion industry.
  • A keen sense of fashion, a strong interest in styling, and a passion for the industry.
  • A fun, vibrant, and outgoing personality with great personal style.
  • A strong understanding of UX principles, mobile-first design, and how content strategy impacts customer engagement and conversion.
  • Experience using analytics tools such as Google Analytics to derive actionable insights.

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