ECommerce Director

As the ECommerce Director / General Manager at CHARLES & KEITH, you will be a strategic leader responsible for overseeing and driving all aspects of the company's ECommerce operations in all markets. This role requires a blend of strategic vision, operational expertise, and leadership skills to manage a cross-functional team and deliver exceptional online customer experiences. The ideal candidate will have a proven track record in ECommerce management, a deep understanding of digital marketing, and a passion for data-driven decision-making.

Job Responsibilities

Strategic Planning and Execution

• Develop and execute a comprehensive ECommerce strategy that aligns with the company's business objectives and market opportunities.
• Identify and prioritize growth opportunities, including new customer segments, geographic expansion, product innovations, and digital initiatives.
• Set clear goals and KPIs for the ECommerce team and continuously monitor progress against targets.
• Monitor and analyze ECommerce performance metrics such as traffic, conversion rates, revenue, and customer engagement.
• Utilize data analytics to generate actionable insights and implement strategies to optimize website performance, user experience, and sales conversions.
• Develop and manage the ECommerce budget, ensuring efficient allocation of resources and alignment with financial goals.
• Identify and address financial risks and opportunities, making recommendations for budget adjustments as needed.

Digital Strategy and ECommerce Marketing

• Drive action plan identifying our key gaps vs competition and plans to reach business goals for local and regional markets.
• Accelerate ECommerce plans through strategic campaign blueprints such as Always-On, ECommerce exclusive campaigns, global campaigns, and double digital campaigns to improve conversion rates, average order value, customer retention, return-on-advertising spend, email open rate and click-through rate.
• Oversee the development and execution of digital marketing strategies, including SEO, SEM, CRM, email marketing, social media & community, digital content & merchandise, and affiliate programs.
• Oversee the Performance Marketing team to define clear and measurable KPIs (sales, traffic and conversion) that reflect the success of campaigns in relation to business objectives and develop comprehensive strategies for each digital channel, considering target audience, messaging, and campaign objectives.
• Oversee the ECommerce marketing team to create compelling campaigns that drive traffic, enhance brand visibility, and generate leads.
• Oversee A/B testing and experimentation to optimize ad creatives, copy, and targeting for improved performance.
• Monitor digital marketing trends and technologies to keep the company's strategies ahead of industry changes.

ECommerce Operations

• Oversee the ECommerce Merchandise team to ensure sufficient inventory and pitfalls such as an OOS situation to meet customer demands, aligned with Sales Targets and business objectives.
• Oversee the