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Mobile Acquisition Strategist

7 days ago

Singapore Tyrads Full time

Role Overview:

Tyrads is seeking an experienced Mobile Acquisition Strategist to develop and execute strategies for transitioning users from web platforms to our mobile app. As a key member of our team, you will be responsible for driving user acquisition through data-driven campaigns.

About the Role:

You will work closely with cross-functional teams to drive campaign performance and scale app downloads while enhancing the user experience and maximizing retention. Your success will be measured by the volume of quality app installs and user engagement.

Key Responsibilities:

  • Create and implement data-driven user acquisition strategies aimed at transitioning users from web platforms to the Tyr Rewards mobile app.
  • Manage and optimize campaigns across various channels such as social media, search engines, display ads, content marketing, and influencers to drive app installs and user engagement.
  • Continuously run tests to improve campaign effectiveness, optimize conversion funnels, and ensure the highest possible return on investment (ROI) for app acquisition efforts.
  • Use analytics tools to monitor campaign performance, assess user behavior, and provide actionable insights to refine strategies and improve results.

Requirements:

  • Proven experience in mobile app user acquisition, especially in web-to-app transition strategies.
  • Strong knowledge of digital marketing channels, including social media, paid search, programmatic, and influencer marketing.
  • Experience with app install campaigns and working with platforms like Google Ads, Facebook Ads, Apple Search Ads, and other mobile ad networks.
  • Proficiency in analytics tools such as Google Analytics, Mixpanel, Firebase, or other mobile app measurement platforms.