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Digital Marketing Strategist for E-commerce

1 week ago

Singapore Private Advertiser Full time

About the Role

Private Advertiser is seeking a highly skilled Performance Marketing Executive to drive our digital marketing initiatives and optimize user experience across e-commerce platforms. As a key member of our dynamic marketing team, you will play a crucial role in achieving our ambitious growth targets.

Digital Campaign Management

  • Develop and execute high-performing digital campaigns on platforms such as Google Ads, Facebook, and Instagram.
  • Plan and manage ad budgets to achieve optimal ROI and ROAS.
  • Create engaging ad campaigns tailored for e-commerce audiences using User-Generated Content (UGC) videos and video assets.

Email Marketing (EDM)

  • Take ownership of email marketing campaigns, including strategy, content creation, and performance analysis.
  • Segment email lists and craft compelling EDM campaigns that drive engagement and conversions.

Content and Copywriting

  • Write and optimize copy for landing pages, ads, and email campaigns to align with UI/UX principles and conversion goals.
  • Collaborate with designers to ensure visuals complement written content.

E-store Management

  • Manage day-to-day operations of the e-store using Shopify.
  • Ensure the e-store is updated with new products, promotions, and campaigns.
  • Analyze performance metrics and implement improvements for seamless user experiences and increased sales.

Campaign Operations

  • Strategize and execute marketing operations, ensuring timelines and budgets are met.
  • Able to use tools such as Creavo for campaign planning and optimization.

Analytics & Reporting

  • Monitor campaign performance, provide detailed analytics, and recommend data-driven strategies for continuous improvement.
  • Track key KPIs, conversion rates, and sales growth.

Requirements

  • At least 2 years of experience in e-commerce marketing in FMCG or beauty & health field.
  • Strong knowledge of digital and ecommerce environment especially in Shopify.
  • Strong proficiency in using social media platforms and tools, and e-commerce platforms such as Shopify.
  • Excellent copy writing skill.
  • Ability to work independently and as part of a team.