E-commerce manager
2 days ago
e Commerce Management:
Develop and manage the e Commerce strategy for trade partners, ensuring alignment with overall business objectives.
Oversee the execution of e Commerce operations, including product assortment, pricing strategies, promotions, and inventory management.
Collaborate with sales teams to ensure seamless integration of e Commerce initiatives with offline trade strategies.
Optimize product listings, ensuring they are compelling, accurate, and optimized for search and conversion.
Monitor, analyze, and report on key performance metrics (KPIs) for e Commerce and digital marketing activities.
Digital Marketing Strategy:
Manage and optimize digital advertising campaigns on platforms like social media channels tailored to the FMCG market.
Develop and execute content digital marketing strategies that enhance brand visibility and consumer engagement within trade channels.
Utilize tools and data analytics to drive targeted campaigns, customer segmentation, and personalized digital marketing efforts.
Stay current with industry trends, consumer behaviour, and digital innovations in the FMCG sector, applying this knowledge to enhance performance.
Work with internal and external teams to create and optimize content that supports both brand and trade partner objectives.
Ensure that content is tailored to the FMCG audience and adheres to industry regulations and standards.
Use data-driven insights to refine strategies, improve ROI, and drive incremental sales growth.
Operations Management:
· Coordinate with relevant operational teams to ensure a smooth handover of goods to customers.
· Provide support to operations when needed to ensure seamless executive.
Job Requirements:
Minimum Diploma in Marketing, Business, e Commerce, or a related field.
At least 5 years of work experience in digital marketing, with a strong focus in the FMCG industry required.
Proficiency in e Commerce tools and platforms, including experience with major FMCG retailer websites and marketplaces.
Demonstrated experience in direct negotiation with buyers and retailers, as well as a comprehensive understanding of consumer channels, is essential.
Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure the brands stay top of mind.
Strong understanding of FMCG sales dynamics, trade marketing, and shopper behaviour
Experience with digital marketing tools and online platforms (e.g. Tiktok, Shopee, Lazada, etc).
Excellent communication, negotiation, and relationship-building skills.
Knowledge of FMCG regulatory requirements and industry standards is a plus.
Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
Strong analytical abilities are necessary, along with the capacity to identify new growth opportunities.
Must be highly motivated, driven, patient, and possess a positive attitude, contributing effectively as a team player.
Working Hours
:
Monday to Friday: 8am to 5.30pm
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