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Global Marketing Expansion Lead

1 week ago

Singapore Wise Full time
Job DescriptionKey Responsibilities
  • Owning and delivering Wise Platform's regional marketing strategy to attract, engage and acquire enterprise partners
  • Becoming an expert in our Wise Platform product and deeply understanding the pain points of our priority verticals and prospects and how they vary across the region
  • Helping build and optimise the lead generation and nurture program globally and locally
  • Managing and executing local events - both owned and third-party - to support the region sales team in building out the pipeline and accelerating existing deals
  • Designing and executing local campaigns, analysing performance and using data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey
  • Working closely with the content and enablement teams to develop localised content and resources

Owning the local P&L for our cross-channel marketing mix and determining the best combination to deliver the greatest impact.