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Social Media Marketing Specialist

2 months ago


Singapore WOODPECKERR MARKETING PTE. LTD. Full time
Job Description

WOODPECKERR MARKETING PTE. LTD. is seeking a highly motivated and creative Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will play a pivotal role in developing and executing social media content strategies to enhance our client's online presence, engage their audience, and support the overall marketing goals.

Key Responsibilities:
  • Content Strategy Development:
    • Assist in creating and executing social media content strategies aligned with client objectives.
    • Research industry trends, competitors, and audience preferences to inform content decisions.
    • Collaborate with the marketing team to define content goals and KPIs.
  • Content Creation:
    • Create compelling and engaging social media content across various platforms.
    • Develop visually appealing graphics, images, and videos to accompany social media posts.
    • Write and edit clear and concise copy for social media posts, ensuring consistency with brand voice and guidelines.
  • Content Calendar Management:
    • Help in maintaining a content calendar, scheduling posts, and ensuring timely publication.
    • Monitor and adjust the content calendar based on real-time events and trends.
  • Analytics and Reporting:
    • Track and analyze social media performance metrics.
    • Generate reports on social media performance, providing insights and recommendations for improvement.
  • Community Engagement:
    • Engage with the online community, respond to comments, messages, and inquiries promptly and professionally.
    • Foster positive relationships with followers and influencers.
  • Research and Innovation:
    • Stay updated on the latest social media trends, algorithms, and emerging platforms.
    • Suggest innovative ideas and creative approaches to enhance social media presence.
    Requirements:
    • Strong written and verbal communication skills.
    • Creative mindset with a passion for storytelling and content creation.
    • Proficiency in social media platforms, analytics tools, and content scheduling software.
    • Basic graphic design skills and experience with relevant design tools (e.g., Canva, Adobe Creative Suite) a plus.
    • Self-motivated, detail-oriented, and able to work both independently and collaboratively.
    • Strong organizational skills and the ability to manage multiple tasks simultaneously.
    Benefits:
    • Hands-on experience in social media marketing and content strategy.
    • Exposure to a dynamic and innovative work environment.
    • Opportunity to work on real-world projects and make a significant impact.
    • Mentorship and guidance from experienced marketing professionals.