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Social Media Marketing Specialist
2 months ago
WOODPECKERR MARKETING PTE. LTD. is seeking a highly motivated and creative Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will play a pivotal role in developing and executing social media content strategies to enhance our client's online presence, engage their audience, and support the overall marketing goals.
Key Responsibilities:- Content Strategy Development:
- Assist in creating and executing social media content strategies aligned with client objectives.
- Research industry trends, competitors, and audience preferences to inform content decisions.
- Collaborate with the marketing team to define content goals and KPIs.
- Content Creation:
- Create compelling and engaging social media content across various platforms.
- Develop visually appealing graphics, images, and videos to accompany social media posts.
- Write and edit clear and concise copy for social media posts, ensuring consistency with brand voice and guidelines.
- Content Calendar Management:
- Help in maintaining a content calendar, scheduling posts, and ensuring timely publication.
- Monitor and adjust the content calendar based on real-time events and trends.
- Analytics and Reporting:
- Track and analyze social media performance metrics.
- Generate reports on social media performance, providing insights and recommendations for improvement.
- Community Engagement:
- Engage with the online community, respond to comments, messages, and inquiries promptly and professionally.
- Foster positive relationships with followers and influencers.
- Research and Innovation:
- Stay updated on the latest social media trends, algorithms, and emerging platforms.
- Suggest innovative ideas and creative approaches to enhance social media presence.
- Strong written and verbal communication skills.
- Creative mindset with a passion for storytelling and content creation.
- Proficiency in social media platforms, analytics tools, and content scheduling software.
- Basic graphic design skills and experience with relevant design tools (e.g., Canva, Adobe Creative Suite) a plus.
- Self-motivated, detail-oriented, and able to work both independently and collaboratively.
- Strong organizational skills and the ability to manage multiple tasks simultaneously.
- Hands-on experience in social media marketing and content strategy.
- Exposure to a dynamic and innovative work environment.
- Opportunity to work on real-world projects and make a significant impact.
- Mentorship and guidance from experienced marketing professionals.