Social Media Marketing Specialist

3 weeks ago


Singapore PILADAY PTE. LTD. Full time
Role Overview

This is a unique opportunity to join PILADAY PTE. LTD. as a Social Media Marketing Specialist. The ideal candidate will be responsible for developing and implementing social media strategies to increase brand awareness, engage our target audience, and drive business growth. This role requires a deep understanding of social media platforms, content creation, and data analytics.

Key Responsibilities:
1. Social Media Strategy
a. Develop and execute social media marketing strategies to achieve business goals.
b. Stay up-to-date with industry trends and best practices in social media marketing.

2. Content Creation
a. Create and curate high-quality content for various social media platforms, including text, images, videos, and graphics.
b. Maintain a content calendar to ensure consistent posting and engagement.

3. Community Engagement
a. Build and manage a strong social media community by responding to comments, messages, and inquiries.
b. Foster meaningful relationships with followers and customers.

4. Campaign Management
a. Plan and execute social media advertising campaigns to increase reach, engagement, and conversions.
b. Monitor and optimize ad performance based on key metrics.

5. Analytics and Reporting
a. Track and analyze social media metrics, generate reports, and make data-driven recommendations for improvement.
b. Use insights to refine strategies and achieve better results.

6. Competitor Analysis
a. Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the social media landscape.
b. Adjust strategies to maintain a competitive edge.

This role requires a proven track record in social media marketing with a strong portfolio showcasing successful campaigns. A dipoma in Marketing, Communications, or a related field is also required. Additionally, proficiency in using social media management tools and analytics platforms is necessary for success in this role. If you have a creative mindset with the ability to think outside the box, this could be the opportunity for you. We are looking for someone who is up-to-date with industry trends and best practices and can bring fresh ideas to the table. If you are a motivated and driven individual who is passionate about social media marketing, we encourage you to apply.

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