Social Media Marketing Specialist

7 days ago


Singapore IG Group Full time
About the Role

IG Group is seeking a highly skilled Social Lead to oversee all our social media efforts for the Singapore market. As a key member of the marketing team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our marketing goals and drives brand awareness, client engagement, and lead generation.

Key Responsibilities

* Develop and execute a social media strategy tailored to the local market that aligns with our marketing goals and drives brand awareness, client engagement, and lead generation.
* Create and manage multi-format social media content that resonates with target audiences across platforms such as Facebook, Instagram, TikTok, LinkedIn, and Youtube.
* Monitor, analyze, and report on social media performance metrics, providing insights and recommendations to improve campaigns and content.
* Engage with followers, respond to comments, and manage interactions with clients in a way that fosters community growth and enhances the customer experience.
* Manage paid social campaigns, optimizing for key performance metrics.
* Ensure that all social media activities comply with financial industry regulations and best practices.

Requirements

* 6+ years of experience in social media marketing, preferably within the financial services or fintech industry.
* Proven experience managing social media platforms and content production.
* Strong knowledge of social media analytics tools and the ability to turn data into actionable insights.
* Experience with paid social media advertising and proficiency in optimizing campaigns for performance.
* Excellent content creation and storytelling skills, with the ability to communicate complex financial products in a simple, engaging manner.
* A passion for finance, trading, and financial markets, with an understanding of CFDs, share dealing, or similar financial products being a plus.
* Good written and verbal communication skills with fluency in English (written and spoken).
* Proficiency in MS Office.
* Excellent time management skills and ability to multi-task and prioritize work.
* Ability to work cross departments and within a global team.

About IG Group

IG Group is a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. We believe in financial freedom and our purpose is to help ambitious people achieve it. We have offices in 18 countries and a diverse and inclusive workforce with a lot of creative energy. We welcome people from various walks of life and anyone who wants to help us realise our vision and strategy.

What We Offer

* Performance-related bonuses.
* Insurance and medical plans.
* Career-focused technical and leadership training.
* Two volunteering days per year.
* One day of birthday leave per year.
* Contribution to gym memberships and more.
* Flexible working hours and work-from-home opportunities.

How to Apply

Apply now to join our team and be part of our exciting journey.

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