Social Media Marketing Specialist

1 day ago

Singapore EXPRESSIONS PTE. LTD. Full time
Job Description

Expressions PTE. LTD. is seeking a highly motivated and experienced Social Media Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for developing and executing content strategies, managing relationships with influencers, and driving measurable results through social media.

Key Responsibilities:
  • Content Creation & UGC Management:
    • Develop and create engaging and conversion-driven social media content, including graphics, videos, and UGC (User-Generated Content), using tools like Canva and CapCut.
    • Curate and repurpose UGC to align with brand messaging and drive authenticity in campaigns.
    • Collaborate with internal teams to create content that supports product launches, promotions, and other marketing initiatives.
  • Influencer Marketing:
    • Identify, engage, and manage relationships with influencers that align with our brand values and target audience.
    • Coordinate influencer partnerships to produce authentic content that drives engagement and sales.
    • Monitor and report on the effectiveness of influencer campaigns, optimizing strategies based on performance data.
  • Social Media Strategy & Management:
    • Develop and execute social media strategies that drive brand awareness, engagement, and sales conversions across platforms like Instagram, TikTok, Facebook, and more.
    • Manage the social media content calendar, ensuring timely and relevant posts that align with marketing objectives.
    • Utilize paid social media campaigns to amplify content reach and target specific audience segments.
  • Handling Inquiries & Customer Service:
    • Monitor and respond to social media inquiries, comments, and messages promptly and professionally.
    • Assist with customer inquiries across social media platforms, ensuring a positive and seamless customer experience.
    • Collaborate with the customer service team to address any issues or concerns raised on social media.
  • Sales-Driven Marketing:
    • Focus on creating content and campaigns that are directly linked to increasing sales and conversions.
    • Track and analyze social media performance metrics, providing actionable insights to improve conversion rates.
    • Collaborate with the sales team to align social media efforts with sales targets and objectives.
  • Analytics and Reporting:
    • Regularly track and report on social media and influencer campaign performance using analytics tools.
    • Provide data-driven recommendations to enhance content effectiveness and increase ROI.
    • Stay updated on social media trends, platform changes, and industry best practices to keep the brand ahead of the competition.
  • Supporting Other Marketing Activities:
    • Assist the marketing team in executing broader marketing campaigns and initiatives.
    • Participate in brainstorming sessions to develop innovative marketing ideas and strategies.
    • Support the creation and distribution of marketing materials, including email campaigns, newsletters, and promotional content.

Qualifications:

  • Proven experience in social media marketing, content creation, and influencer management.
  • Strong proficiency in Canva, CapCut, and other content creation tools.
  • Sales-oriented mindset with a focus on driving conversions through social media.
  • Excellent communication and negotiation skills for managing influencer relationships.
  • Strong analytical skills with experience in tracking and optimizing social media performance.
  • Ability to work independently, manage multiple projects, and meet tight deadlines.
  • Experience with paid social media campaigns is a plus.

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